08-08-2022

Why You’re Seeing More Fashion Collabs & High End / Mass Market Brand Mashups

These days, fashion collabs are daily occurrences. From high fashion take overs of the high street to designers working with artists, lifestyle and...

03-08-2022

Trends to Follow to Improve Your Brand Loyalty

Building customer loyalty is an important aspect to any business. In fact, in many instances loyal customers are worth their weight in gold compared...

04-07-2022

Inflation Nation: New Report Reveals UK Public Have Pulled Back on Online Shopping

A new report from Attest, a consumer research platform for the world’s biggest and fastest-growing brands, finds over a quarter (26%) of British...

23-06-2022

Summer 2022 Trends Embracing the Zeitgeist

At the beginning of each season there is always the question: what moves us, what are the driving forces, the inspirations for the new collections?...

06-06-2022

4 Good Reasons to Consider Lab – Created Diamonds

Diamonds may be a girl’s best friend, whether draped elegantly around the neck or sparkling as an engagement ring on the finger, however, the...

17-05-2022

How Levi’s Has Evolved with the Times…

Levi’s® 501® jeans have been labelled the most iconic items of clothing of the twentieth century. Arguably, they never have and never will...

31-03-2022

Nostalgia – Reinvention is the Latest Trend

Nostalgia is a useful tool for fashion brands and designers borrowing classic trends and redesigning them for the modern day. After all, fashion is...

29-03-2022

From Motors to Pedals – How Work Attire Has Adapted to the Daily Commute

In the last two years, both work and fashion have changed. Combined, it would seem unsurprising that workwear has also changed. Previous attire...

22-03-2022

5 Sneaker Trends For SS22

Fashion trends have always branched out into two different areas; creating completely new designs or an update on older ones. Sneaker trends this...

07-03-2022

Men’s Wedding Band Trends for SS22

While many grooms disregard wedding rings, they are crucial elements that mark the beginning of (and commitment to) the marriage journey. Other than...

28-02-2022

Upcycling Music and Fashion: 3 Decades Driving Nostalgic Fashion Trends

Music is intrinsically tied to fashion. Styles are influenced by (and sometimes named after) performing artists with enough influence to become...

24-02-2022

Recycle & Regenerate: Fashion Textile Trends AW 22/23

Trend forecasters at the leading textile trade show Premiere Vision cite ‘comfort’ as the watchword for AW 22/23 and this is certainly reflected...

14-02-2022

Top Tips: Outdoor Jackets – Combining Function & Style

The pandemic saw a dramatic rise in outdoor activities; hiking, biking, running and gardening in particular, as individuals of all ages became...

08-02-2022

Talking Subcultures: Sneakerheads and Hypebeasts are Redefining Trainer Trends

Did you know that the most expensive sneakers ever sold at an auction are valued at £1,332,990? The model is Kanye West’s Nike Air Yeezy 1...

07-02-2022

The Face of New York Fashion Week Has Changed For Good

By Sedge Beswick, MD of global influencer marketing specialists SEEN Connects (https://seenconnects.com/)  For a while there, the streets of...

04-02-2022

A Boot For All Seasons

You can’t go wrong with a pair of boots during colder seasons or simply when the weather has taken a turn for the worst. But with so many...

21-01-2022

6 Key Womenswear Trends for SS22

If last season was for shameless overdressing for our weekly grocery run, SS22 reminds us that simple and low-key dressing can still be fun. From...

11-01-2022

How Youth is Shaping Fashion with TikTok

TikTok is one of the fastest-growing social media apps on the market, with the platform announcing that it hit one billion monthly active users in...

18-12-2021

5 Key Trends for 2022 and Beyond

As we head into a new year hope and optimism pave the way forward with a keen emphasis on biodegradable fabrics, comfort enhancing technology and...

07-12-2021

Denim Textiles in the Technological Age

The denim industry is renowned as one of the most polluting industries in the world, from excessive water use to its reliance on a cocktail of...

06-12-2021

How Suit Styles Have Changed Through the Decades

Men’s fashion has evolved over the past 50 years but one fashion piece that has always remained relevant is the suit. A timeless classic, every...

25-11-2021

Sportswear Starts To Move Towards Sustainability

From the way we shop to how we socialise, the Covid-19 pandemic has triggered a wave of changes in a relatively condensed amount of time. These...

11-11-2021

Time to Exit the Waste Age

From the Stone Age to the Bronze Age to the Iron Age, materials have defined the ages, now it seems we have entered the ‘Waste Age’ – an...

04-11-2021

Top 5 Women’s Fashion Trends for Autumn/Winter 2021

We officially entered autumnon 22nd September this year, which of course marks the end of the summer.Regardless of the weather’s impact on the...

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