• High Street stores will become entertainment centres, with shows, attractions and diversions, in order to compete with online retailing
• A shift of public perception is needed, but mass take up of e-tailing will happen
• Stores will need to hold less stock as customers pre-order online, shifting financial risk from the manufacturer/retailer towards the consumer
• Personalisation and two-way communication between customers, retailers and designers will increase substantially
• We may be experiencing a return to interest in future fabrics that has not been part of the cultural zeitgeist since the ‘60s
• The consumer’s desire for individuality may well lead to a return to couture and lovingly hand-made clothes
• Heightened emphasis on customer service is the key to future success
  
  

Panel: Helen Keegan (Managing Director, Beep Marketing), Suzanne Lee (Senior Research Fellow, Central Saint Martins), Natalie Massenet (Founder and Chairman, Net-a-porter), Gity Monsef (Creative Director, Fashion & Textile Museum) – chair – and Ed Saper (Managing Director, Discoo)

• There will always be a need for narrative stories, but these will be told in different ways – more interactive, more game-like, more virtual
• Digital technology will enable increasing numbers of people to pursue film as an extra-curricular activity, but whether they will produce more quality content, or indeed make a career as filmmakers, remains to be seen
• The next generation of filmmakers needs nurturing and inspiring – this is not happening at present
• Projection of live events will become more the norm
• Digital projection will benefit arthouse and niche audiences
• The only organisations with the money to explore digital distribution methods are the majors and it isn’t necessarily in their interest to promote such technologies as they are mostly likely to lose out in the disruption caused to existing business models
• Meanwhile the smaller independents and filmmakers are interested in digital distribution, but they don’t have the money to build the infrastructure
• Either way, we are going to see cinema change irrevocably by 2013: “And Now for Something Completely Different” won hands-down over “Back to the Future”, by a ratio of 3:2

Panel: Jan Dunn (Creative Director, Spotty Dog Films), Atif Ghani (Head of Development, Aimimage Productions), Anne Sheehan (Head of Finance & Business Affairs, Renaissance Films), Maureen Thomas (Creative Director, Cambridge University Moving Image Studio) and Patrick Von Sychowski (Senior Analyst, Screen Digest) – chair.

• The industry’s centre of gravity no longer lies with the major record labels
• Artists and managers are coming up with new business models which bypass the majors altogether
• Demand for good live acts has put some power back in the hands of artists
• Music downloads, user playlists, blogs and global radio all offer distinct alternatives to the traditional system of national and local radio playlisting
• Word of mouth will remain a valuable and effective marketing tool
• The CD will be a popular format for at least the next ten years

Panel: Ben Drury (Head of Music, BT, and founder, dotmusic), Tony McGuinness (Partner, Pembridge Partnership), Andrew Missingham (Director, the hub), Adam Turner (MD, Virtual Music Stores) and Carroll Thompson (singer/songwriter) – chair.

• We are moving inexorably into an increasingly digital, technological age
• The creative urge will always be with us
• Viable business models can always be found
• The artist will not always be happy with the way his/her ideas are exploited

Panel: Helen Keegan (Managing Director, Beep Marketing), Andrew Missingham, (Director of Projects, Ocean), John Murray, (Director of Interactive Television, PHD), Richard Wray, (Interactive Consultant, BBC Technology) and Patrick Von Sychowski (Senior Analyst, Screen Digest) – chair.