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Business Link for London factsheets.
September 14, 2025 - September 14, 2025
three new factsheets from Businesslink4london – Running an effective advertising campaign, What’s lurking in that IT contract? and Holidays and statutory leave
Running an effective advertising campaign
Factsheet
Advertising is a key part of the marketing mix and can help raise awareness, build your business reputation and increase sales.
In order to run a successful campaign you need to know exactly what you want to achieve, so setting clear and obtainable goals is essential. You also need to select the right media – and the right message – for the audience you want to reach, as well as closely monitor the campaign’s effectiveness.
This factsheet focuses on media advertising – including print, broadcast and other media. It looks at setting objectives, developing a campaign and measuring its effectiveness.
Running an effective advertising campaign.pdf (pdf, 137K)
What’s lurking in that IT contract?
Factsheet
In recent years, small businesses have become increasingly reliant on IT in order to run their businesses effectively and efficiently.
The temptation to quickly sign up to a supplier’s standard terms and conditions is often high because the business needs to have the IT installed and running as soon as possible. But what do these standard terms and conditions really mean?
This factsheet looks at some key commercial and legal issues that you should consider before signing IT contracts.
What’s lurking in that IT contract.pdf (pdf, 114K)
Holidays and statutory leave
Factsheet
Your staff have a legal right to a minimum amount of paid annual leave. And working parents can often take different types of time off for the birth and care of their children.
This briefing sets out your employees’ rights and your duties towards them. It covers:
- Holidays
- Maternity leave
- Other ‘family-friendly’ leave entitlements
- Time off for dependants
Holidays and statutory leave.pdf (pdf, 39K)
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