Advertising and the codes of practice

Nearly every business advertises at some point – whether in newspapers or magazines, in brochures and leaflets, or on the internet. However you advertise, the claims you make must comply with certain regulations. This also applies to direct mail.

 

Two codes of practice, drawn up by the committees of advertising practice, cover broadcast and non-broadcast advertising. Follow these codes and it’s unlikely that your advertisements will be open to legal objection.

 The codes of practice are enforced mainly by the Advertising Standards Authority, and the laws on advertising by Local Authority Trading Standards Services. Adverts on TV and radio are regulated by the Office of Communications (Ofcom). 

For more information visit http://www.oft.gov.uk

 

 

 

Martin Huckle