Fashion Inside Out: Five Minutes with Junior Digital Designer at Fashion Enter Kelly Yiu

Interested in fashion but not sure which career path to take? Each month we feature a member of staff and ask them about their fashion journey and the job that they are involved with right now…This time it’s the turn of Kelly Yiu, Junior Digital Designer at Fashion Enter. Kelly works collaboratively with the team to ensure the company has a strong and consistent signature style throughout its promotional literature and online presence. She works with a range of media including CAD (Computer Aided Design) such as Photoshop and Illustrator to create flyers, business cards, adverts, social media posts, website banners and graphics for a family of brands under the Fashion Enter umbrella.

Q What time does your alarm go off?

K: 5:30am, my alarm is off during the weekend!

Q What’s a typical day like for you?

K: Usually my cat will wake me up early, meowing for food. Normally I would get myself ready for work, feed the cat and fish. I leave home at 6:11am to go to work. During the weekends, I will go for a run in the afternoon and chill really. 

Q Tell us about your career route, where did it all start for you?

K: I came to the UK when I was 17 to do a degree in Media Studies. After 3-years studying at the University of Surrey, I realised I was more into graphic design. I went to do a postgraduate diploma in visual communication in London College of Communication in 2018 and started working here as a Junior Digital Designer in March this year. 

Q And did you spend any time completing work placements / experience?

K: I spent 2-years in internships working as a social media coordinator both in the UK and Hong Kong. I also spent 6-months working as a graphic design intern for Elle magazine in Hong Kong. 

Q What key skills / attributes would you say are essential for this role?

K: Creativity, attention to detail and teamwork 

Q What is your most memorable work moment?

K: When I was studying in LCC, I had to complete a 3D animation from scratch in 3 weeks. When I started the project, I did not have much knowledge in 3D modelling and dynamics, so I guess it was an achievement to get it done. 

Q What is the worst part of the job?

K: Tight deadlines.

Q Best piece of advice you have been given?

K: ‘Life is too short the world is wide.’ 

Q Is there anyone in the fashion sector that you think is inspirational?

K: Chanel

Q After work you like to…

K: Cuddle with my cat and my 3 pugs. 

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