Fashion Inside Out: Five Minutes with Caroline Ash Production Director at Fashion Enter
Q What time does your alarm go off?
C: 5.45am eek!
Q What’s a typical day like for you?
C: No two days seem to be the same – which is one of the things I love about my job. I might be meeting new clients and showing them around – which I always enjoy, I might be teaching or costing new styles for our customers.
Q Tell us about your career route, where did it all start for you?
C: It began when I was a lowly showroom assistant, where I was filing, selling stock and cleaning the kitchen and toilet! Although it was very unglamorous I got the “fashion bug” from there.
Q And did you spend any time completing work placements / experience?
C: None, as they were not so readily available when I was starting out, so all my experience was gained “on the job”.
Q What key skills / attributes would you say are essential for this role?
C: Tenacity is an essential quality needed, there are always problems that need solving quickly in my type of job.
Q What is your most memorable work moment?
C: Getting my first directorship when I was 26-years-old, from a company where I started as a temp.
Q What is the worst part of the job?
C: The fact you are always up against deadlines, although it does feel very good that we are exemplary on time delivery record.
Q Best piece of advice you have been given?
C: Never send an email when you are angry about something, always give it time for the dust to settle and then you will be thinking more rationally.
Q Is there anyone in the fashion sector that you think is inspirational?
C: Not exactly the fashion industry but Anita Roddick founder of the Body Shop was ahead of the curve with her cruelty free products and promoting fair trade.
Q After work you like to…
C: Go to the gym or just relax in the week and at weekends have dinner parties or go out to a bar. I also love cooking and always make homemade Christmas presents, usually its chutneys and chilli jam but this year it’s going to be Kimchi.