Models: Get Discovered at the British Style Collective This Summer

This year’s latest fashion and style event – the British Style Collective presented by The Clothes Show in association with Alcatel, has announced IMG Models as its official model agency partner, making it the destination for fresh new talent to be discovered.

For those that dream of gracing a magazine cover or strutting in the latest designs at a catwalk show then the British Style Collective could provide the introduction you need.  As the UK’s biggest fashion & beauty festival, there will be an impressive 20 international scouts from IMG’s London, Paris, New York and Australia offices out in force across the city of Liverpool from 7-9 July.

The newly discovered names will sit alongside the agency’s glistening portfolio, which reads like a who’s who of the modelling world including the likes of Gigi and Bella Hadid, Ashley Graham and Lara Stone – to name just a few!

Among the scouting roster will be IMG’s head scouts David Cunningham and Jeni Rose. “We are thrilled to be exclusively scouting with British Style Collective at The Clothes Show this July,” said IMG Models Vice President Jeni Rose. “This event is truly a staple in the UK fashion and beauty space, and a mecca for undiscovered talent. Our global scouting team will be out in force and we look forward to welcoming the next unique talent to IMG’s roster.”

Ahead of the hotly-anticipated festival weekend, Jeni Rose has offered five top tips for aspiring models to make the most out of their moment in the spotlight with an IMG scout, emphasising that ‘less is more’ when it comes to spotting talent:

1.      Don’t wear make-up! IMG loves fresh faced natural beauty.

2.      Wear simple form-fitting clothes; skinny jeans and a T-shirt always works well.

3.      Sport an easy, relaxed hairstyle and bring along a hair tie in case we would like to see your hair up.

4.      Wear flat shoes so we can see your actual height without having to guess.

5.      Come with all your friends! Nothing is more fun than to have all your pals with you for support and encouragement.

The exciting collaboration between British Style Collective and IMG is a perfect fit, with the heritage event having discovered models, musicians and TV talent throughout its 27-year history as The Clothes Show. With non-stop action across its stages and Europe’s biggest catwalk – the Alcatel Fashion Arena – the citywide event will celebrate new and emerging talent alongside a whole host of the nation’s favourite household names and celebrities.

British Style Collective in association with Alcatel will embrace some of Liverpool’s most iconic venues across the three days, so for your chance to be scouted visit www.britishstylecollective.com for tickets. 

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