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Day One at Profile 2012


Today has seen the first day and opening of the Profile fashion event at the London Garments Expo. The Business Design Centre has been transformed into a design and manufacturing hub of excellence with over 100 manufacturers from all over the world and 20 exclusive designer collections all showcasing under one roof.

Today commenced with the official opening by Sourcing and Buying Director of New Look, Philip Walker. Philip took the honour of cutting the ribbon and then introduced the event with a few words about the celebration of Profile’s 11th year of supporting up and coming designers and how fantastic it is to combine it this year with global manufacturers.


Philip Walker, Sourcing and Buying Director New Look


Philip Walker, Dr S. Rahman – His Excellency High Commissioner of Bangledash and Jenny Holloway


Marie Jones and Jakki Pay from House of Fraser

The opening was followed by the first catwalk show of the event. A high octane, energetic show with models and dancers showcasing the very best designer collections. It was fantastic to see our designers such as Torres, Vjera Vilicnik and Riona Treacy really standing out!

Philip Walker then visited each of the Profile stands. He paid particular attention to the bright, body con dresses by Torres. Rebecca Torres was on her stand and was personally introduced to Philip. ‘It was wonderful to meet the Sourcing and Buying Director from New Look. Philip noticed my dresses which was a great honour.’


Rebecca Torres

Further visitors to today’s event included the Director of Design and Head of Contemporary Brands at House of Fraser who both paid particular attention to Riona Tracey’s stand, and the fabric technologist from Next who spent time chatting to actress and model Maisy James and reviewing her debut collection.


Maisy James

So far a great success with designers making invaluable contacts and building unique relationships to enable their brand to succeed.

Tomorrow will see the exclusive VIP evening gala with Maisy modelling her own collection in the catwalk show and bringing over 200 guests, and an impressive line up of press and buyers all confirmed to attend! It should be a night to remember in the world of designer talent and manufacturing excellence.

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