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Fashion Trend Workshops with Marlena Woolford and FashionCapital







Workshop 1 – Wed, 31st October 2012
Fashion Trends – the True Story with Trends for Spring/Summer 2013 and Autumn/Winter 2013/2014 – Hands on Workshop

The seminar aims at casting some light on the subject and helping designers to understand trends, find new ways of looking at them and use them in their work to become more successful.



Workshop 2 Wed, 21st  November 2012 & March 2013, exact dates tbc

Making it Happen – Start, Implementation, Continuation and Readjusting

Making it Happen part 2 (Intermediate) – Strategy and Business Plan

The seminar is aimed both at those that participated in Making it Happen part 1 and those that know the basics and would like to learn more.

The seminar will include 3 elements:

  1. Motivational – how to motivate yourself and others around you to run a successful business day after day
  2. Case studies – examples from the fashion industry
  3. Developing your business – short refresher from Making it Happen part 1 seminar + more advanced aspects of building and creating your business


The workshop will help you to improve your business and; should you need or wish to, write a business plan (a template will be provided)



Workshop 3

How to Create a Successful Brand? – Wed, 29th November 2012 &  March 2013, exact dates tbc


Workshop 4

How to Communicate effectively and what are the newest solutions in marketing communication for fashion? March 2013, exact dates tbc



Workshop 5

What does it mean to be Successful in the Fashion Industry?  Real examples from the industry.


Case studies from the Fashion Industry (looking at famous designers and companies – what was their story, what they did right and what we can learn from it).


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