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Juice PR & FashionCapital Create Launch Opportunity for Designers


The new “Launch PR” promotion will allow small brands and designers to use the services of an experienced PR agency for a period of 3 months for a one off reduced fee.

Juice PR made up of former fashion journalists and marketing experts have specialist experience in helping start-up fashion brands gain wider recognition through media exposure and endorsements.

{mosimage} Founder of Juice PR, Juliet Francis says, “Having worked with the fashion press I understand how fledgling brands and new designers would find it difficult to obtain good quality press coverage.  However,  a designer that is prepared to understand how we would pitch them to the media and do what it takes to work alongside journalists then the brand could have a piece from their collection on the front cover of Grazia magazine – as we recently found with one of our start up fashion clients.”

As well as assisting established brands, the consultancy has worked with small outfits such as Chin Choi, Evadne Couture and Nicolerenee who have either received national consumer press or pieces or TV debuts.  Most clients have continued to retain the services of Juice PR for project work and have become more media savvy as a result.

Couture womenswear designer, Nicolerenee said that the PR she had received through Juice PR, “is so valuable…..I’ve done some of my own PR in the past and you need to dedicate all your time to it to achieve any results. I realise I had to concentrate on the business so looked for a consultancy that was willing to work for a small brand.  Juice PR offered reasonable fees and the press coverage has helped to bring my business that extra edge.  It is makes such a difference when your potential clients see that you have been recently featured in a top magazine – it increases credibility and has put my business in a different league.”

The launch PR promotion offer is open until 25 February 07 and entitles clients to a mutually negotiated number of days over a 3 day period for a one off fee of £1,700.  The Launch PR promotion offer will include:


•    Experienced consultancy service

•    Meetings to discuss the PR brief

•    Finalised plans and creative strategies

•    Constant updates and monthly progress reports

For more information or to take advantage of the promotion please email: launch@juicepr.co.uk or call Juliet Francis on 020 7485 8364.

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