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Long Tall Sally Acquired by TriStyle


Livingstone’s Consumer sector team advised the management team of Long Tall Sally on the £30m acquisition of the business by Equistone-backed TriStyle Mode GmbH.

Founded in 1975, East-London-based Long Tall Sally, led by CEO Andrew Shapin and backed by Amery Capital, offers taller women on-trend fashion and real choice through its 26 stores located in the UK, Canada, Germany and the US, as well as online. The business will continue to be operated independently by the existing management team led by Shapin and Amery Capital Chairman Maurice Helfgott post-acquisition, with both Shapin and Helfgott reinvesting in TriStyle.

Munich-based TriStyle is a direct fashion retailer operating brands Peter Hahn and Madeleine, targeting 45+ women across Europe via mail order and online.

Andrew Shapin, Chief Executive Officer at Long Tall Sally, said:

“Our team, with the backing of Amery Capital, has transformed Long Tall Sally from a £10 million UK retailer to an international, fast growing, profitable, digitally led £50m sales pa omni-channel business, with c. 70% of sales online. We are very excited about the opportunity to continue to accelerate our growth around the world with the backing of one of Europe’s leading direct to consumer fashion businesses.

“Simon and the team at Livingstone were instrumental in guiding me and my team through the process, demonstrating real creativity in ensuring shareholder and management interests were aligned and optimised. Without question they were an integral part of our deal team and made a real difference in working with each side to help complete the deal in a satisfactory way for all stakeholders.”

Maurice Helfgott, Chairman at Amery Capital, added:

“I am very pleased to remain with the business as Chairman, and to reinvest with Andrew in TriStyle alongside such accomplished professional investors Equistone Partners Europe. It has been a genuine pleasure to work with Simon and the Livingstone team who added tremendous value in a big team effort.”

Simon Cope-Thompson, Partner at Livingstone, commented:

“We are delighted to have helped Andrew and the management team negotiate this deal. The businesses are an excellent strategic fit, and I am confident that Long Tall Sally will benefit greatly from Tristyle’s strong operating and sourcing capabilities.”

Images courtesy of Long Tall Sally

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