Allders Weekly Article
18-08-2009

FashionCapital.co.uk concession in Allders has increased its sales, thanks to our extensive flyering around the borough to promote our up to 40% discount offer for customers producing the flyer upon purchase to receive on selected items and participating designers. With the Fashion Enter troops spreading the word throughout Croydon high street and both shopping centres; Centrale and Whitgift, passers by were given the opportunity to get their exclusive offer for the limited period only.
Designers showcasing in the FashinCapital.co.uk boutique Allders concession include: Romeo Pires, Trollied Dolly, Corset Art, Connected Generation, Clash and Refine, Bo Belles, Eenamaira, Tennovay, Jolaby, Amethyst, Ohema Ohene, Meem, Belles of London. The Sale Rail has also been attracting the local consumers by storm with a view to pick up the finest up and coming designer talent on offer in the UK today.
The current Summer Sizzler promotion is now half way through, providing customers with even more great offers and discounts with a host of incredible transitional and summer stunners. From the beach to the cocktail bar you can guarantee to find the ideal dress for any occasion providing you wish to stand out from the crowd for all the right reasons.
We have also produced a promotional calendar for 2009/2010, which includes exciting events, and fantastic offers such as our ‘Fright Night' to look forward to in October. Next month, in the midst of London Fashion Week the Allders concession will be transformed into a high fashion catwalk complete with models at hand offering career advice and sporting the latest fashions from the concession. Customers will be given the chance to strut their stuff and strike a pose in our fabulous designer's collections, and fully experiencing a day in the life of a model complete with paparazzi.
The FashionCapital.co.uk concession will also see a few more upcoming events in store; keep your Thursday evenings free this month, for an exclusive event offering customers refreshments and discounts on the participating designers. An evening not to be missed so watch this space for updates from Lois.
Since the launch of our latest retail outlet in the FashionCapital Allders concession; the best sellers have been Trollied Dolly and Romeo Pires with Connected Generation leading the pack this week.

We have just introduced a new selection of exclusive garments into the Allders concession ‘Sale Rail', where you can find fantastic offers and discounts on all items. Also Jolaby are offering 40% off on selected items.
We have just opened up a profile page on Facebook and on Bebo, and will available on many more social networking sites shortly. To add FashionCapital on Facebook as a friend to receive regular updates, news and events just search for Lois- Louise Pearce. And to go on the FashionCapital Bebo profile page please click here. www.bebo.com/fashionc1
We will be providing links to add us on other networking sites including Twitter, Tagged and Piczo, so watch this space.







