BA (Hons) Fashion & Brand Promotion and Photography

UCLan’s BA(Hons) Fashion & Brand Promotion and Photography course is of special interest to someone considering a career in the fashion industry.  The programme examines how to apply the practical and critical study of photography to fashion and brand promotion.  

UCLan has strong links within the fashion promotion industry and during the three-year course a number of visiting professionals will give students an informed insight into their chosen career path.  Students are also expected to increase their understanding of the subject through detailed individual research. This is a demanding but rewarding course and a strong commitment to fashion and brand recognition is expected and encouraged.

The photography element will focus specifically on editorial-type photography. The programme aims to give students a strong set of photographic skills and an awareness of image making that is grounded in photo-journalism, photo-documentary, lifestyle and fashion.  Although traditional skills are covered in the course it will be largely digitally-based to fall in line with the modern industry.

Learning within the fashion areas is an interactive process and you are expected to adopt the role of reflective practitioner, and take an innovative approach to the subject using UCLan’s strong links within the fashion promotion industry.  Students develop skills in photography, graphic layout, visual presentation, advertising, market research and reports, trend prediction, and multimedia computer work, whilst engaging in critical thought, independent learning and creative problem-solving.

Trips are arranged both at home and abroad to see fashion shows and exhibitions and you will have the opportunity to enter major design competitions and submit work for inclusion in high profile exhibitions both nationally and internationally.

Career opportunities exist in magazine and newspaper journalism, advertising, multimedia production, graphic layout, visual merchandising and many other related areas.  There are also further education opportunities with combined post graduate degrees.