PR Manager Job Profile

Find out the typical duties requirements and opportunities of a PR Manager 

 

Job Description:

 

As a Public relations manager you are tasked with fielding media questions and pitching stories to the media, preparing media kits and organising press conferences. In addition to writing press releases, you will write speeches for organisational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters. Public relations managers also release information to counter negative publicity and handle crisis and emergency communications.

 

Responsibilities:

• Planning, developing and implementing PR strategies;
• Communicating with colleagues and key spokespeople;
• Liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
• Researching, writing and distributing press releases to targeted media;
• Collating and analysing media coverage;
• Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
• Devising and coordinating photo opportunities;
• Organising events including press conferences, exhibitions, open days and press tours;
• Maintaining and updating information on the organisation’s website;
• Managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
• Sourcing and managing speaking and sponsorship opportunities;
• Commissioning market research;
• Fostering community relations through events such as open days and through involvement in community initiatives;
• Managing the PR aspect of a potential crisis situation.

Skills:

• Must be a confident communicator and presenter
• Must possess excellent verbal and written communication skills
• Must possess excellent organisational and planning skills
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• Possess the ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours
• A wide degree of creativity and latitude
• Self-motivated with a positive and professional approach to management