FEL Founder Jenny Holloway Named as Drapers Sustainable Fashion Champion

It has been a big night for Fashion-Enter Ltd at the Drapers Sustainable Fashion Awards, 13th March 2024.

Not only were the Fashion-Enter Ltd team nominated in the ‘Best Social Enterprise or Charity Initiative’ category at the annual Conference & Awards but our Founder, Jenny Holloway, was presented with a special ‘Sustainable Fashion Champion’ award, sponsored by ISKO. 

The prestigious Drapers Sustainable Fashion Conference and Awards took place at the Hilton London Bankside, launched in 2021 the event aims recognise the strides that are being made in reducing the industry’s environmental impact and creating fairer working conditions across the supply chain. 

Judged by an independent panel of experts and underpinned by the United Nations-backed Sustainable Development Goals, this pioneering awards programme shines a spotlight on best practice within the industry, so others can learn how to change for good.

Accompanying her prestigious award is a Drapers feature by Rebecca Thomson, titled ‘Enter Drapers Sustainable Fashion Champion: Jenny Holloway – UK manufacturer extraordinaire’. Published today, 14th March, Rebecca talks to Jenny about her tenacity, vision and drive in what has been a challenging environment.

Tap here to read the full Drapers article.

Since news of the award went live the comments have been flooding in: 

“Jenny is a true pioneer in fashion and this recognition is so well deserved. Jenny’s ability to spot an opportunity and then make it a reality is inspiring. As is her drive to make technical fashion skills and new technologies available to all. Well done Jenny.” – Jackie Bertram

“Well done Jennifer Holloway you deserve this recognition.” – David Reay

“This is brilliant news! Jenny has worked so hard and has long understood that industry business models need to change and open their eyes to the bigger picture. Jenny has successfully adapted Fashion-Enter Ltd / FashionCapital to incorporate micro factory, education, repurposing and repairs as well as AI technology. It has not been easy making these changes / partnerships and investments after the pandemic and in the current economic climate with many of the bigger brands reluctant to change their ways. However, integrity has always been fundamental with Jenny and the team so a big, well deserved congratulations! We need to champion Made in the UK, ethically and sustainably!” – JoJo Iles

From the Drapers article: 

“She lives her values. When you walk into any organisation, you get a sense of how people are – whether they’re engaged and happy or whether they’re miserable. There is a real energy about [the Fashion-Enter factory].” – Baroness Young of Hornsey, campaigner for fashion ethics and sustainability in the House of Lords, and Drapers’ Sustainable Fashion Champion 2023

“She’s convincing and caring – and she also has the business plan. I’d probably follow her off a cliff.” – Simon Platts, co-founder and CEO of circularity platform Recomme

Jenny commented: “As I said on stage I am nothing without the team we have. Particular acknowledgment to the Directors sitting on table 14 last night; many have been on the Fashion-Enter / FashionCapital journey for over ten years! 

“We have had our ups and downs in business but we have shown what pivoting really means! 

“To the rest of the team in Haringey, Islington, Leicester and Powys – you are awesome! No person is an island and I accepted the award on behalf of us all.

“Thank-you to all that voted too.”

Images courtesy of Drapers