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Lauren’s Way


The Only Way is Essex star Lauren Goodger launched her new collection ‘Lauren’s Way’ on November 10th at Profile, One Marylebone.

Now the collection can be purchased at the Clothes Show Live from 2nd to 7th Dec 2011 at the NEC Birmingham. Lauren’s Way will sell under the FashionCapital boutique umbrella in the Style Show section, stand FB3. Consumers will also get a sneak preview of Lauren’s couture red carpet collection called ‘In the Pink’ on the Image Catwalk in the Profile fashion event daily at 16.35.


Commenting on the launch of ‘Lauren’s Way’, Lauren Goodger said: “I have always loved fashion! This is why I am so excited about designing my very own Lauren’s Way collection, which launched at the Profile fashion show on November 10th at One Marylebone. I always find it difficult to find the right colours, fit and designs in the shops today, so it’s great to be working alongside industry experts FashionCapital.co.uk to launch my own collection.

“I want anyone who wears my designs to feel gorgeous! I want it to be affordable and suited to the curvier woman as well. It is time for every lady to look gorgeous. This is just the beginning. What more does a girl need to razzle and shine? Lauren’s way tan, extensions and now clothes! So exciting and so glam!”

Commenting on the partnership with Lauren, FashionCapital director, Jenny Holloway, said: “We are thrilled to be supporting Lauren’s first foray into fashion; to help Lauren bring her designs to life, to create the first samples of an stunning new British collection from a new and exciting talent.”

Lauren is catering for the curvy woman of today, in sizes 8 – 18. Colour themes focus on Black and Red; Black and Ivory; Cobalt Blue, Magenta Pink and Grey.

The collection is a mixture of day-to-eveningwear in a range of quality fabrics including chiffons, organza, satin and jersey; perfect for dressing up and down.

The Lauren’s Way collection is low to medium price points and catwalk collection will be medium to high but will be exactly what it states; ready for the catwalk.

Jenny Holloway added: “Lauren’s styles range from 60s colour-blocked A-line dresses to body-con sculptured dresses. Leather peplum jackets are this season’s must have item to really define the female form. Wide palazzo pants and blouson tops always look stylish but with Lauren’s Way collection it has a surprise contemporary twist.

The collection has been uniquely designed by Lauren with Fashion Capital using their London based Workshop and Factory; 100 % British made.

Lauren added: “I am really proud of my first 30-piece collection for today’s curvy lady. Women should be proud of their curves and be able to find clothes that flatter then in bright rich colours. I have worked hard to design a balanced range of soft separates with some exclusive leatherwear and I am really proud of the results. Just as I am really proud to be supporting British made garments from Fashion Capital!”

FashionCapital.co.uk is the leading fashion portal and partner with industry body Fashion Enter, which was set up to support fashion enterprise and help new designers enter the fashion industry.