TOT at Clothes Show Live 2011
Designer Waykoman launched his own collection of ready to wear menswear label TOT in the spring of 2007 and subsequently his first store. He graduated at the DMU, United Kingdom with a honours degree followed by his masters in fashion and management. “The decision to launch my own label enables me to have full control over my collection from the initial concept through to the production. Wayko’s vision on his target market is clear and knows whom he desires to work with “people like us, my designs are not based on location but on personalities that surround us to develop a niche brand aspired by my “kind” of people, who are aged 25+, fashion conscious, young and combined with a playful element.” He claims his designs are practical yet infused with a twist.