Rihanna for River Island at London Fashion Week
28-01-2013
The “Diamonds” singer’s debut collection with River Island will be unveiled at London Fashion week on February 16 and pieces from the line will hit stores a few weeks later on March 5.
Rihanna has revealed she has designed the 50 piece collection herself, and is also presenting it to the work on the London Fashion Week catwalk. The invitation only show will be styled by the the pop princess in person and followed by a huge after show party in the capital.
Rihanna has dropped a few subtle hints about the contents of the collection via Instagram.
‘I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!’
The pop star has already given us a glimpse of what to expect from the collection, tweeting pictures from on set of the advertising campaign and wearing a blue jumpsuit from the collection out and about.
River Island is a brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business, River Island continues to grow globally as it enters its 64th year. River Island has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium and Middle East and offers worldwide shipping through its website.