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Zoom Masterclass: Breaking into Fashion with Jenny Holloway

February 11, 2025 - February 11, 2025   


On 23rd January FashionCapital hosted a free, online masterclass: Breaking into Fashion: Myths, Realities, and Roadmaps.

This 1-hour session, led by the highly experienced Jenny Holloway, was aimed at those wanting to take their first step into the fashion industry with clear and honest advice on careers and skills, as well as business startup insight.

Jenny opened the session by asking participants, a mix of FC Designer Workspace residents and students alongside 20 external individuals / startup brands, what they would like to achieve and hear about. Many had begun their small fashion business, or were looking to start their own brand, these ranged from a slow fashion label, a niche brand in roller disco outfits, to footwear and a printed leggings label. 

Advice was also required for young fashion enthusiasts due to leave school this year and wanting to know what direction to look at next. 

It was a great masterclass with lots of interaction and questions asked throughout. Jenny was able to offer lots of informative advice having run her own label in the past as well as clocking up years of experience as a high street brand buyer and latterly a manufacturer.

She discussed the Amazon The Drop business model, whereby influencers are selected to design of-the-moment, limited-edition collections. Once the collection drops, it is live for just 30 hours as fabrics are limited. This provided a great example of made to demand orders reducing the likelihood or returns.

Jenny also talked about the importance of skills and knowledge in stitching and pattern cutting and that these technical skills provide fundamental building blocks to successful garments. She also touched on the emerging role of ‘product developer’ and the use of AI along with courses and apprenticeships.

Feedback from the masterclass included:

“This was brilliant, thank you.”

“Very useful, thank you, I will connect with you on Linked In.”

“It was lovely to meet you again, this was another useful lesson.”

“Really appreciate your time and sharing your knowledge.”

Check back on the FashionCapital Eventbrite page for the next online masterclass.




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