31st January 2018
While 2017 Christmas trading figures have made for dire reading for many up and down the UK high street, online retail giant ASOS.com have reported on growth and success. The company states that along with a constant turnaround of on-trend stock it has set a new standard for speed and ease of returns, which plays a key part in gaining customer loyalty. The company has organically grown in the United States since it started shipping internationally and now it has announced it will focus more on the North American market with a new warehouse fulfillment center in Atlanta.
ASOS.com have shown that even in the most trying retail conditions being open to implement new strategies, technologies and supply chains a fashion business can thrive and grow.
CEO of FashionCapital / Fashion Enter Jenny Holloway comments:
“What an amazing 17-years ASOS.com has had – they have come such a long way since the early days of ‘As Seen On Screen’. The nimbleness to change is there for all to see but perhaps what is not so widely known is the strong ethics behind the brand – to do some good in the industry!
“It’s also good to see some staff that are there still from the early days too. Staff that have grown with the business and the loyalty that they give to ASOS.com. ASOS.com forges a loyalty too with their supply base like no other retailer or etailer today. They take their suppliers with them on this journey; a visionary approach and one that yields benefits. We (Fashion Enter Factory in North London) are now 100% ASOS and that’s a scary place to be – yet it works! Long may the success reign.”
Image: ASOS.com CEO, Nick Beighton with Jenny Holloway centre and MP Margot James at the Fashion Enter Factory earlier this month.