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London Collections: Men



Today, Friday 15th June, kick started the international menswear calendar with the best of London’s menswear designers, but London Collections: Men was officially launched on Thursday 14th June with a reception at St James’s Palace, hosted by HRH The Prince of Wales, who joked that he had now been announced as an icon of menswear fashion after 60 or so years. A cultural programme of shows and events will take place over the three day period, celebrating the creative and commercial importance of the heritage brands through to the emerging talent of British menswear.

Caroline Rush, CEO, British Fashion Council commented “With so much menswear talent on the line-up, and a strong attendance of international buyers expected over the three days it makes strong commercial sense for these designers to sell in London, and London Collections: Men gives them the platform to do this.”

Boris Johnson, Mayor of London, comments “Fashion continues to play an important role in London’s economy, providing thousands of jobs, but also underpinning London’s status as a dynamic and creative city that people want to visit and businesses want to invest in. The capital’s high streets make clear that men are becoming increasingly dapper and style conscious and from Savile Row to east London, we’ve got some amazingly brilliant designers. As we welcome the world for 2012, this important new menswear showcase will bring international buyers and press and be a significant boost for our creative businesses – now is the time to stake our claim to a potential global market worth billions.”

Throughout the three days, collections by designers include design duo Baartmans and Siegel; Berthold; Felipe Rojas Llanos and Prism. NEWGEN MEN, sponsored by TOPMAN, recipients have all received support to hold a static exhibition for their collections, which will go on display following their on schedule shows and presentations. Designers Christopher Raeburn, Lou Dalton, Martine Rose, Matthew Miller and Sibling will all be on the ground floor and jewellery designer Bunney will show his collection in the accessories collective.

The accessories collective, based on the first floor comprises of bag, jewellery, footwear and sunglasses brands including Bag designers Chris & Tibor, Jas MB and Pauric sweeny; jewellery by Hannah Martin, Husam El Odeh, Maria Francesca Pepe and Tomasz Donocik; eyewear from Cutler & Gross and English crafted ties and bowties from Marwood.

The Fashion East Menswear Installation will be a highlight of the weekend and will see 12 emerging menswear designers present their collections using a combination of static exhibits, live models and multimedia.

Visit www.londoncollections.co.uk for the latest news, schedules and information

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