Introducing Launch Brand: Kotys
Otilia Balica – co-founder behind Kotys talks to FashionCapital about her launch brand and how she has tackled a gap in the workwear market…
“Here at Kotys we are committed to creating sustainable, feminine workwear made of premium natural fabrics. We endeavour to empower women providing comfort and style through their dress. We have a simple passion for sleeved dresses and think that elegance is defined by wearing them.”
Otilia Balica – co-founder behind Kotys, previously worked in a corporate environment in the digital and social media marketing sector. She was struggling to find sleeved dresses made of natural fabrics.
“I was looking for a brand that had this mission so whenever I was in need to buy a dress for my next event I would know where to go. Having originally come from a corporate background I understand how important it is to have a no fuss wardrobe, where one can get dressed in the morning without having to look for separates that match or worry about what under layer to wear against the skin and whether it would be too hot or too cold. However, I found it was a real struggle to find the perfect work wear with a feminine style. It was from this notion that Kotys was born, a brand with a passion for designs with sleeves made from the most premium fabrics for comfort and endurance.”
The Kotys design ethos centres on keeping workwear simple and sophisticated and great lengths have gone on perfecting the Kotys workwear dress. Patterns have been designed to flatter the feminine form for ultimate comfort, whilst the Kotys customised tailoring service gives the opportunity for a unique finish and style that means business.
Accompanying the streamlined silhouette Italian and British fabrics are carefully selected for their durability, comfort and quality. The Kotys team has a passion for natural fibres that are gentle to skin and let it breathe. The brand incorporates a range of luxe wool, silk and cotton blends that are sourced from our ethically awarded factories.
Each Kotys design is made in London and factories have been sourced for both fabric and production that are ethically awarded. During the manufacturing and sourcing tradeshow SVP 2016 Otilia was specifically looking for a factory that could help create her patterns and samples as well as support her in creating her first collection. Additionally she was looking for a factory that could offer small and thoughtful production runs, with a focus on craftsmanship details and impeccable finish.
After meeting the FashionCapital team at Fashion SVP and visiting the North London factory Otilia gained insight into what the company could provide. She was instantly drawn to the range of services available along with the support and the development of skills that FashionCapital / Fashion Enter provides within the industry.
Moving forward Otilia and her team are now marketing Kotys as the first port of call for professional women looking for stylish, comfortable workwear created from premium, natural fabrics – tapping a niche gap in the market whilst being ethical and sustainable to boot.