Who Made The Lyst’s Year in Fashion Report 2018?
Global fashion search platform ‘Lyst’ tracked more than 100 million searches this year from 80 million shoppers, crunching queries and results split across 5 million fashion products from 12,000 online stores. Released today (20th November 2018) ‘The Lyst – The Year in Fashion Report’ reveals the leading fashion trends, influencers, designers and products of the year based on global fashion search data and social media mentions.
Here is a taste of the Lyst’s findings surrounding the topic of ‘Sustainable Fashion’…
+ The top 10 Insta brands were predominantly made up of brands that emphasize their ethical credentials – Veja and Reformation were ranked in the 1st and 2nd spot respectively, followed by another ethically conscious brand Nanushka (7th).
+ The Veja V10 Sneakers were one of the year’s most searched-for shoes.
+ Lyst saw a 47% increase in searches including sustainable related keywords this year, from ‘vegan leather’ to ‘organic cotton’ and ‘econyl’.
+ The circular fashion economy is growing; traffic to luxury resale products increased 329% over the last year.
+ The most wanted brands to buy pre-owned are currently Louis Vuitton, Chanel, Hermes, Celine, Dior, Givenchy and Balmain (in that order)
+ Bags are the most popular pre-owned item to buy online, followed by jewellery and shoes.
+ Customers aren’t searching for ‘pre-owned’ specifically, instead, most searches are brand led, and there are thousands of searches a month on Lyst for designers labels that aren’t easily available online aside for pre-owned items, like Chanel and Celine.
+ Trend led searches also influence demand for pre-owned items. In the last 3 months, there has been a 62% increase in searches for logo monogram pieces (by brands including Fendi, Dior and LV) which is driving a lot of page views for pre-owned styles by these brands. The 90s Dior saddle bag alongside the LV monogram Neverfull bag are the most wanted pre-owned bags right now.