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Who Made The Lyst’s Year in Fashion Report 2018?

19-12-2018   


Global fashion search platform ‘Lyst’ tracked more than 100 million searches this year from 80 million shoppers, crunching queries and results split across 5 million fashion products from 12,000 online stores. Released today (20th November 2018) ‘The Lyst – The Year in Fashion Report’ reveals the leading fashion trends, influencers, designers and products of the year based on global fashion search data and social media mentions.

Here is a taste of the Lyst’s findings surrounding the topic of ‘Sustainable Fashion’…

+ The top 10 Insta brands were predominantly made up of brands that emphasize their ethical credentials – Veja and Reformation were ranked in the 1st and 2nd spot respectively, followed by another ethically conscious brand Nanushka (7th).

+ The Veja V10 Sneakers were one of the year’s most searched-for shoes.

+ Lyst saw a 47% increase in searches including sustainable related keywords this year, from ‘vegan leather’ to ‘organic cotton’ and ‘econyl’.

+ The circular fashion economy is growing; traffic to luxury resale products increased 329% over the last year.

+ The most wanted brands to buy pre-owned are currently Louis Vuitton, Chanel, Hermes, Celine, Dior, Givenchy and Balmain (in that order)

+ Bags are the most popular pre-owned item to buy online, followed by jewellery and shoes.

+ Customers aren’t searching for ‘pre-owned’ specifically, instead, most searches are brand led, and there are thousands of searches a month on Lyst for designers labels that aren’t easily available online aside for pre-owned items, like Chanel and Celine.

+ Trend led searches also influence demand for pre-owned items. In the last 3 months, there has been a 62% increase in searches for logo monogram pieces (by brands including Fendi, Dior and LV) which is driving a lot of page views for pre-owned styles by these brands. The 90s Dior saddle bag alongside the LV monogram Neverfull bag are the most wanted pre-owned bags right now.

The Lyst’s Year in Fashion Report 2018




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