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The Fashion Fix – 29th April 2019


As we are currently transitioning between seasons and temperature patterns seem to be fluctuating, denim seems to be a solid go-to option for our dressing choices in our current climate. As we are pioneers of sustainable clothing, we’ve selected the best eco-friendly jeans labels to up your denim game. So instead of purchasing a new pair of jeans on your next retail therapy outing, be mindful and go for organic, upcycled and recycled options instead.

Unsure on where to begin? Discover a selection of the top ethical denim brands to pursue now…


Short for East London Vintage, the label champions and uses discarded denim and reimages the material into unique, covetable aesthetics that vary from flared jeans to simple, straight cuts.

Acquiring a mindful philosophy throughout, E.L.V.Denim spotlights reducing waste, water and energy footprints, all designed and manufactured in east London and established by stylist Anna Foster. She elucidates, “the essence of my brand is that I take what is rejected by others and turn it into something super-modern, sophisticated and with an incredible fit.” www.elvdenim.com


Located in New York, jeans label DL1961 designs denim for men, women and children, applying premium fabrications and fibres that are water-efficient and innovative, ensuring that their garments will have longevity and will maintain their original silhouette.

Sustainably-sourced cotton is at the heart of each and every pair of jeans, meanwhile, solar panels power factory actions and the environmental indigo dyes applied are originated from plants. www.dl1961.com


Cult LA label, Reformation, was established in 2017 and has since been admired for its Instagram-famous blouses and billowing print dresses, before officially transitioning into the wonderful world of denim.

Acknowledged for their selection of styles that fit and flatter as well as washes created using deadstock and ethically found fibres, Ref Jeans are sold in an inclusive manner, ranging from sizes 4 to 22. www.thereformation.com

Check in next week for more designers, trends, news and views xoxo, Katie

By Katie Farley

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