Style & Substance: Stella McCartney SS24 Show Features a Market of Sustainable Materials

Stella McCartney has built her brand on sustainable, cruelty-free materials and as a staunch supporter of animal rights she opted to showcase the innovative materials she has used in her latest SS24 collection with a reimagined Parisian street market.

Taking place at Marché Saxe-Breteuil on the 2nd October, the runway was flanked by 22 market stalls to the showcase innovative companies that she has worked with, including traceable blockchain-backed traceable wool supplier NATIVA™.

Material innovation companies on display alongside NATIVA™ included: LVMH-owned deadstock platform Nona Source; vegan leather supplier Mabel Industries; and Natural Fiber Welding (NFW), specialising in plant-based plastic-free leather as well as items of vintage clothing.

Following the catwalk presentation the market gave attendees the chance to explore the textiles sourced for the collection and to learn about their sustainable and ethical credentials.

Commenting on the partnership, Maria Estrada, Global Sales and Marketing Director at NATIVA™ said: “The presentation by Stella McCartney not only highlighted our partner’s commitment to sustainable and circular fashion, but also provided suppliers like NATIVA™ with an opportunity to explain and showcase the valuable work we all do to a much broader audience. NATIVA™ is thrilled to work with such a supportive and dedicated designer.”

A proud brand of the French 150-year-old Chargeurs Group, NATIVA™ brings nature-focused solutions to brands, centred in traceable wool backed by Blockchain technology.