New Workwear Brand Inspired by TV Series Suits and Scandal
LYL | Love Your Look, is a new workwear fashion brand with a difference. It caters to the young, ambitious woman on the rise, with a work hard, succeed and play hard ethos at its core.
Established in October 2019, LYL was founded by Chierika Onyuku-Opukiri a British born, business strategy consultant of Nigerian heritage. Chierika used clothing to standout and create the best impression in her corporate career and saw the positive benefits of this. She recognised that fashion is an important empowerment tool that is often underutilised in traditional work environments.
While working in banking, she was inspired by the style and elegance of strong female leads on shows like Scandal and Suits. Upon research, time and time again she noticed that many of these amazing and empowering workwear outfits were very high-end and out of reach for women on the rise.
She created LYL with Fashion-Enter’s Fashion Studio production team to fully cater to the lifestyle of the stylish professional woman with the aim of becoming the ultimate workwear destination.
Chierika comments: “Moving from finance to fashion with no prior experience was not an easy task. Had I not worked with Fashion-Enter and the Fashion Studio, I would not have been able to create our collection and learn so much about the design process. Their involvement was critical and they proved to be an invaluable resource.”
LYL create luxury, limited edition, quality, classic statement pieces. The collection is available online via www.lyl-store.com and they ship worldwide.