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Introducing Dulcima Wear and Tear Couture


Dulcima Wear and Tear Couture is an environmentally conscious, minimum-waste, womenswear brand that introduces a creative slant on the classic designs in fashion throughout history. It’s a fashion company with a playful and almost whimsical character on a mission to join the protest against throwaway fashion and modern disposable culture.

The brand is ‘Wear and Tear Couture’ as it combines elements inspired by ‘high fashion’ (couture) with the rawness of upcycling (wear and tear). It is a minimum-waste brand and aims to use up as many offcuts as it can in an effort to contribute as little as possible to landfill.

Founder of the brand Dulcima colour matched all the fabric remnants in her studio and will be turning them into upcycled patchwork bustiers. The line is designed to use up dead-stock so nothing is repeatable, all fabrics are mixed, every single garment sold will be unique and customers will have the choice of colour scheme but not individual fabrics.

The Dulcima Wear and Tear Couture brand began when Dulcima started to learn to sew and made clothes using odds, ends and hand-me-downs. The company design style unashamedly features details from the fabric’s previous life such as the seams, the worn and torn, distressed areas and raw, ripped hemlines. The design style also incorporates the patches and inserts, a tribute to the longevity garments should all be given.

The Dulcima brand adopts the attitude of Kintsugi when it comes to fashion design; Kintsugi is the Japanese art of fixing broken ceramic objects together with gold, rendering the fixed item more beautiful than it began in the first place. The Dulcima brand believes this is the same with clothes and that a patch, a stitch or any kind of fix makes any item of clothing considerably more important, valuable and beautiful.

Dulcima is also part of an acoustic pop group called ‘CoCo and the Butterfields’. The band were performing in Switzerland when everything got cut short (due to obvious reasons) and had to journey back and isolate together. To make up for cancelled gigs and to keep spirits high the band have been streaming gigs online (across YouTube, Facebook and Twitch) and this has rallied more and more viewers over the past month (latest stream received approx 4700 viewers). Dulcima is the lead female vocalist and, throughout the bands history, has always stepped on stage in one of her own creations. Online gigs are no exception as she will be in a series of upcycled bustiers over the coming shows!

The next CoCo and the Butterfields online gig is at 8pm Friday 17th March, go to:www.cocoandthebutterfields.com/cocotv

Band Facebook: www.facebook.com/cocoandthebutterfields

Dulcima Facebook: www.facebook.com/dulcimawearandtearcouture

Instagram: @cocoandthebutterfields @dulcima_design

Dulcima website: www.dulcima.co.uk

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