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Fashion Enter and William Gee Team Up


FashionCapital’s sister company, Fashion Enter, an award-winning social enterprise within the fashion and textiles industry based in London, has teamed up with William Gee, a 111-year old business specialising in haberdashery supplies for the fashion manufacturing industry and domestic use.

Since William Gee and Fashion Enter’s CEO Jenny Holloway met earlier this year the two companies established one clear and common goal: To ensure that ‘Made in Britain’ becomes more than a slogan and that UK manufacturing continues to thrive. With Fashion Enter’s learning facility, the Fashion Technology Academy, Fashion Studio and Factory and William Gee’s extensive catalogue of production supplies the pair make perfect industry companions.

William Gee has a well-established heritage in the industry, back in 1906, William Goldstein, an East European immigrant, changed his name to William Gee and opened a small trimmings shop at 495 Kingsland Road with £2 worth of stock. Back then Hackney was a centre for the rag trade with many products manufactured locally and then supplied to the big shops and manufacturers in the West End.

William Gee’s business soon started to expand and moved across the road to larger premises at 520 Kingsland Road. His sons, Sidney and Alfred, built up the business and merged with David Graham who had his own business in Commercial Street in the East End.

Today, 111-years later, William Gee is still going strong with an online shop and new products constantly being added to the William Gee catalogue. The company is still owned by the Graham family, with father and son as co-Directors, and its success is down to attentive customer service and adapting with the market. Both Fashion Enter and William Gee are excited to work and promote each other’s services to ensure Made in Britain continues to thrive.

William Gee




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