FEL Receives King’s Award for Enterprise at St James’s Palace

Fashion-Enter Ltd (FEL) has proudly celebrated one of the most significant moments in its 20-year history as CEO Jenny Holloway attended St James’s Palace to officially receive the prestigious King’s Award for Enterprise 2026 in Sustainable Development on behalf of the organisation.

The Royal reception, held on 8th July 2026, marked the culmination of an incredible achievement following the announcement of the award earlier this year, recognising FEL’s outstanding commitment to sustainable UK fashion manufacturing, circularity, advanced technology, education and skills development.

Representing the FEL team, Jenny accepted the award with immense pride, describing the occasion as both an honour and a testament to the dedication of everyone who has contributed to the organisation’s journey over the past two decades.

Jenny said: “I am absolutely thrilled to have attended St James’s Palace on behalf of the wonderful team at Fashion-Enter to receive the King’s Award for Enterprise in Sustainable Development. I am a true royalist and I believe this recognition reflects the commitment, dedication and genuine hard work that our entire team has undertaken over the last 20 years.”

As part of the ceremony, recipients wore coloured badges representing their award category. Jenny proudly wore a green badge, symbolising Sustainable Development, while other recipients were identified by different colours according to their award category, with blue representing International Trade.

During the presentation, Jenny had the opportunity to briefly speak with His Majesty King Charles III, who acknowledged Fashion-Enter’s achievement, commenting: “You’re fashion sustainability – well done.”

Jenny took the opportunity to raise an issue close to her heart: supporting UK manufacturing through public procurement.

She told His Majesty that she believes the UK’s military uniforms should be manufactured in Britain rather than overseas. According to Jenny, the King responded that he “totally agrees.”

Reflecting on the exchange afterwards, Jenny said she intends to follow up by writing to His Majesty to continue the conversation around supporting British garment manufacturing and strengthening domestic production capabilities.

The King’s Award for Enterprise is widely regarded as the UK’s most prestigious business accolade, recognising organisations that demonstrate excellence in areas including innovation, international trade, sustainable development and social mobility.

For FEL, the award represents recognition not only of its pioneering work in ethical and sustainable garment manufacturing, but also its continued investment in UK skills, apprenticeships, education, digital technologies and circular fashion initiatives.

The honour reflects FEL’s unique model, combining commercial manufacturing with training, innovation and social responsibility, while continuing to champion transparent, localised production and a more resilient British fashion industry.

Everyone at FEL is immensely proud of this achievement, which belongs to every member of the team whose passion and dedication have helped establish the organisation as a leader in sustainable UK fashion manufacturing.