Fashion Studio Client Focus: E.L.V. Denim

It has been fantastic to see the enthusiastic response to E.L.V. Denim’s London Fashion Week presentation that took place in February.

For those that don’t know E.L.V. Denim is the only denim brand in the world that uses 100% upcycled materials. The E.L.V. Denim motto is to ‘turn loss into luxury’.

Founder and Creative Director Anna Foster had been a fashion editor for twenty years at publications such as Exit, and i-D Magazine. She then went on to be Fashion Director at Lula, and Fashion Director-at-Large at Australian style title fashion RUSSH before deciding to focus solely on the E.L.V. Denim brand in 2022. 

Admiring denim as a functional and long-lasting fabric, Anna didn’t understand why the denim industry was producing 4billion pairs of jeans a year from virgin fibres. She decided to rework existing jeans into new modern, sophisticated styles that can be tailored to fit every ‘body’.

For February’s London Fashion Week, FEL’s Fashion Studio in Haringey supported with production on some of the pieces on show, and were so proud to work with a brand that is truly repurposing fabric into desirable, second-life items. E.L.V. Denim is also expanding to work with leather, shirting, t-shirts and other waste textiles to create unique designs for men and women. 

E.L.V. DENIM’s London Fashion Week Presentation in partnership with The Outnet took place on Regent Street.

If you need support with sampling and production please contact the Fashion Studio: thefashionstudio@fashion-enter.com 

Top image Sophie Holden for the BFC, others by Leah Martin