British Fashion Council Cancels Its June Edition of London Fashion Week Men’s

The British Fashion Council (BFC) has decided to cancel its June edition of London Fashion Week, shifting its focus instead to offer more commercial opportunities for British brands. 

The June edition of London Fashion Week originally began as a menswear-focused event, previously named ‘London Collections: Men,’ in 2012, before being rebranded to London Fashion Week Men’s in 2017.

After the pandemic, it returned with a more compact event, featuring emerging designers such as Ahluwalia, Labrum London, and Robyn Lynch. By June 2023, however, the event had significantly scaled down, featuring only a few presentations. The 2024 edition saw the BFC experiment with a new format that centered around an exhibition of London design at the Institute of Contemporary Art and cultural events reflecting the influences on London’s menswear scene.

(Image right: Derrick, shown February 24 on the BFC’s main LFW schedule)

As the June event diminished in size, its exposure decreased, leading many brands to feel that it was no longer commercially viable to present during the June edition. However, with the February and September editions of London Fashion Week now essentially co-ed, some menswear designers felt that their specific needs were not being met, with no dedicated space for menswear and a misalignment with the international buying period.

To address this, the BFC has announced a new opportunity with a London Show Rooms showcase in Paris, running from June 26 to July 1. Caroline Rush, the BFC’s outgoing CEO, expressed hope that the showroom will allow designers to “generate sales and strengthen their relationships with international media outside of a traditional show setting,” reaffirming the BFC’s commitment to providing crucial commercial opportunities for British designers.

The BFC first reintroduced its Paris showroom in September 2024 for the Spring/Summer 2025 season, following a pause since January 2023. Since then, the BFC has been reassessing the commercial support available to emerging and independent brands in the region. As part of this effort, in February, it launched a pop-up London Fashion Week Shop on Regent Street for AW25, which was open to the public.

“By scaling back to more targeted programmes this June in London and Paris, we aim to create strong foundations to amplify the message of our brilliant British menswear businesses,” commented Rush. “We recognise the challenges the sector faces, both in the UK and globally, and remain committed to amplifying the voices of British menswear designers as they navigate an ever-changing fashion landscape. We will continue to adapt and find new ways to support our talented British menswear community.”