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The Power of PR


“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates

 23 nov header

Newsletter 23rd November 2016

Dear all,

23 how to do your own prToday we are talking PR on two counts: First up our in-house PR seminar is well underway with London Fashion Agency Director Rosie Davies. She has been advising on those all-important questions: How to work with bloggers? How to affectively use social media? How to achieve magazine coverage? PR is crucial to the success of a fashion business and we thank Rosie for collaborating with us to provide this insightful seminar.

Meanwhile, CEO Jenny Holloway and June Sarpong’s Ldny apprentices are at the London Stock Exchange to promote the brands Dress to Invest collection. Coinciding with National Equal Pay Day June and her team are certainly on the ball when it comes to PR and marketing.

23 nov Ldny launch

Jenny Holloway comments: “We wish June, her team and her fabulous six apprentices a great launch today. I believe this is a first for The London Stock Exchange! I don’t know how June does it…but never stop June!”



Fabric & Garment Sale This Saturday

After some fabric or maybe a party dress? Then don’t miss our fabric and garment sale at The Factory, Unit 14, Crusader Industrial estate, 167 Hermitage Road, N4, this Saturday. We are offering a fantastic selection of fabrics for all your garment and craft making needs at very affordable prices.

23 nov factory garment sale nov 16

When: Saturday 26th November 10am – 1pm



Job & Apprenticeships of the Week

We are looking for two apprentices to work with ONEBYME, a gender fluid luxury brand that revolves around the philosophy of cutting. To find out more click here.

We are also still accepting CV’s for the Sourcing Trainee role with M&Co and the Production Assistant role with Merchant Archive. Click here to view more details and apply.

In General Jobs we have a new post for a Social Media Coordinator & Copywriter for a leading accessories company. Click here to find out more, to apply please email the contact provided.




ASOS.com CEO Visits The Factory

23 nov nick beightonNick Beighton, the CEO of ASOS.com visited the Factory and Fashion Technology Academy last week. Jenny Holloway comments:It was so good to have Nick Beighton coming to visit the Factory and FTA with Simon, Camile and Tammy. We have come a long way since we started Fashion Apprenticeships with ASOS.com in 2008. We simply wouldn’t be here without them and today we’re employing over 100 people, producing 7,000 garments a week for ASOS (and expanding) and we have the first Fashion Technology Academy in Europe. Every company needs a champion to believe in them. We’re so grateful to be supported by ASOS.”



Anne Tayler’s Children’s Centre Educational Visit

After recently developing a contract with East London, Fashion Enter was invited to Anne Tayler’s Children’s Centre in London Fields, Hackney to advertise and discuss the education services offered by the FTA.  Education Manager Esme attended the event on behalf of the company.

On her visit Esme commented: “Mothers showed interest in what we do in our Fashion Technology Academy and the different courses we offer. Some had pre-existing skills and wanted to refresh their knowledge to boost their chances in the job market, others were interested in learning how to stitch to mend their children’s school uniforms. It was enlightening to see committing to a course which could potentially change their lives whilst juggling childcare being single mothers.”



FC Fabric Studio – Black Friday Discount

We are offering a Black Friday discount of 20% off of our fantastic selection of fabrics. The discount code will be revealed on Friday morning across FashionCapital’s social media platforms.

23 nov fabric discount


23 nov fabric swatchFC Fabric of the Week

Time to party! This bronze sequin mesh fabric is available to buy online now for just £8 a metre but you’ll have to be quick as we only have a limited supply left!






Dates For Your Diary:

Friday 2nd  – Tuesday 6th December – Clothes Show Live aone stop destination for all things fashion and beauty, where the line-up of brands, boutiques, fashion experts, catwalks and live performances held at the NEC Birmingham. www.clothesshow.com

Sunday 4th DecemberThe UltraKids Winter Fair an event at Here East aims to support young entrepreneurs and will give up to 40 young businesses the ability to share and showcase their ideas and businesses with industry professionals and guests. Here East Queen Elizabeth Olympic Park, London E20 3BS.

Friday 9th – Saturday 10th December Skills London the biggest jobs and careers event for young people and takes place at ExCeL. Fashion Enter will also be exhibiting at Skills London with a stand that will demonstrate the garment life cycle and give students the chance to create their own design. www.skillslondon2016.co.uk



This Week on FashionCapital.co.uk

23 nov what does success mean


The FC team has been keeping busy visiting various events across the capital. Editor JoJo Iles reports on the visually stunning new Design Museum, now located in High Street Kensington. She also reviews the Hair by Sam McKnight exhibition and Oxford Street’s innovative Christmas window displays.

Meanwhile Rebekah Litherland attends the Felicities PR and press event followed by a panel discussion centering on the topic: Designing Fashion and Textiles for Circular Economy.

And Jenny Holloway chaired a panel discussion at 639 Enterprise Centre as part of Social Enterprise Week last week. Attendee Margarita Velasquez comments: “I was fascinated and inspired by you (Jenny) and the rest of the people taking part in the panel.”  As a result Margarita is now receiving advice and guidance on setting up her own clothing business.

xmas selfridges lift










23 nov boutique pickBoutique Pick of the Week

We were super impressed by the ethics of Sports Philosophy founded by Stella and Matthias, as seen at the recent Felicities PR and press event. These leggings are made with recycled material, Econyl, and designed to be high-waisted with a light compression fit to assist with blood flow. Combined with the brands signature print design and reflective artwork, it offers a fresh combination between fashion and performance. 

Galactic Compression Leggings – £79


Until next time, have a great week.

The Team at www.fashioncapital.co.uk



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