NEWSLETTER 14th January 2015
Dear all,

The FashionCapital.co.uk team have been hectic with the Men’s shows of late but first we have an exclusive preview to tell you about. For just one-day only (14th January 2015) Finery London is offering FashionCapital.co.uk readers a sneak peek at their launch collection. Finery is the brainchild of Brand Director Caren Downie, Head of Design Emma Farrow and Head of Buying Rachel Morgans and offers women’s clothing with a unique point of difference without compromising on quality or style. Over half of the collection is manufactured at our factory in North London and we are privileged to be the first to view the collection before it publicly launches early February.
JoJo Iles, editor at FashionCapital.co.uk comments:
“The Finery London launch collection has only been viewed by a select few close to the Finery creative team so it is a great opportunity for FashionCapital readers to see this inspirational brand before it goes live so to speak. The creative team behind this brand have years of industry experience and I feel they have really hit the nail on the head with a collection that embraces quality and uniqueness at an affordable price.”
To view the collection and receive 25% off on a first purchase visit
http://www.finerylondon.com and entering this code: FCXFINERY
Valid for Wednesday 14th January only.
Complete Our Survey!
With the re-launch of FashionCapital.co.uk we’re delighted to have a lot of new users experiencing and using the site; our users are important to us – we want to find out who you are so we can make the FashionCapital.co.uk experience even better for you.
We’re asking all FashionCapital readers to complete a short survey, each week 5 users that complete the survey will be in with the chance of winning a Made in Britain dress!
More on our online survey next week.
Bright Ideas Trust

The Bright Ideas Trust is a group of entrepreneurs and business leaders with a passion for helping young people with great business ideas to achieve their ambition. The trust provides funding and mentoring to help young people aged 16 – 30 to start their own businesses, learn practical business skills, create a job for themselves – and others. The Bright Ideas Trust is working with FashionCapital.co.uk designers to provide collaborative support and essential start-up loans, Olga Astaniotis, Business Manager at the Trust (pictured right) comments:
“I have worked with Jenny Holloway since 2000 when we collaborated on fashion programmes together and she implemented my concept of the https://www.fashioncapital.co.uk portal. We have an excellent relationship and this has now extended to us at Bright Ideas Trust supporting fashioncapital.co.uk designers who want to launch their businesses with a start-up loan. Within the first 2 months we have approved our first fashion loan application and have 3 more nearing completion. This is what we need in fashion today – honest and genuine working partners that combine their respective expertise, knowledge and funding programmes for the good of the designers.”
Emma Mann Creative Director of No Fixed Abode said:
“The funding we (No Fixed Abode), received from Bright ideas Trust, has been invaluable, the process was so simple and easy for me. I had my loan approved in 3 hours, the team there are great, Olga my business mentor from Bright Ideas Trust is excellent at helping me forge my way in the premium fashion world. A true pioneering spirit that gets what I am striving for.”
Digital Marketing Bespoke Video Service
FashionCapital.co.uk is now offering a bespoke video service.

Designed to work with your budget and objectives in mind, our bespoke video service team are here to help in delivering professional, promotional content for your business.
Did you know 75% of online users visit a marketer’s website after viewing a video.
Videos can help to promote your company and pull those customers in. For more information please click here or email us at info@fashioncapital.co.uk
Advertising with FashionCapital.co.uk
Want to advertise with FashionCapital.co.uk? We have a wide selection of advertising opportunities available from featured articles and newsletter inclusions to main menu image/link placement as viewed within our menu dropdowns. To find out more about the advertising options that we offer go to: FashionCapital Advertising
Apprenticeship Jobs on Offer
We have some great apprenticeship positions available with New Look, Dewhirst and The Albion Knitting Company to find out more please visit our Apprenticeship Jobs section.
Know Your Factory Seminar – Last Remaining Places
We have just a few places remaining for our Know Your Factory Seminar on 22nd January.
Do you know what to look for and what questions to ask when working with a manufacturer? In this essential workshop we demonstrate the basic process for manufacturing and the key elements to look for:
- Pre – planning the visit, setting an agenda and what you really want to achieve.
- Communicate to the factory and to your own team.
- Tell the factory and confirm orders, getting the right people involved.
- Show respect and understanding and provide feedback to the factory.
- What are the key elements to a costing?
- Cost of fabric (price V’s usage) make-up costs, trims and logistics.
- Types of sampling, design and product development, fits, contract seals.
- How samples are generated?
- Cost of a sample, getting approvals and speed of response and much more!
Know Your Factory Seminar 22nd January from 10am – 12pm
To find out more and book your place contact Jenni Sutton
jenni@fashion-enter.com
The Factory OPEN DAY Tomorrow
Fashion Enter will be hosting an open day at The Factory on 15th January 10am – 12pm if you would like to meet with the team, review the sampling and production facilities and learn more about the membership and mentoring packages before joining as a member please come along.
The Factory Open Day 10am – 12pm Thursday 15th January at The Factory, Unit 14, Crusader Industrial estate, 167 Hermitage Road, N4 1LZ
Teach Too Seminar

The Teach Too programme aims to encourage occupational experts from industry to spend time teaching their occupational expertise to others, and to contribute to curriculum development, while continuing to work. It is a key example of ‘two-way street’ collaboration between employers, colleges and training providers based on a shared understanding of the problems to be solved, the potential solutions and the business benefits of working together.
This seminar will explore the Teach Too concept via a selection of guest speakers including our own CEO Jenny Holloway. It will look at ways to get involved and set out the next phase of the programme including the new call for proposals for projects that demonstrate Teach Too in STEM subjects, mathematics, service and emerging sectors for 2015.
Teach Too Monday 19th Jan from 10.30am to 4.30pm at UCL Institute of Education, 20 Bedford Way, London W1.
To register for the event please click here.
St John’s Deaf Dart’s Club
FashionCapital and Fashion Enter are the official sponsors of the St John’s Deaf Dart’s club, with 3 members of staff at Fashion Enter with hearing impairments; cutter John Kouzapas approached FashionCapital for support with information on the work of the St John’s Deaf club.
Opened in North London in February 2011 the St John’s Deaf Club is open to deaf people of all locations and ages in coming together to play a range of different sports, including football, darts, table tennis and bingo.
As a social enterprise we strive to support those effected by social barriers, CEO Jenny Holloway was very impressed with the work of John and his darts team at the St John’s Deaf club and agreed to sponsor the team £138, the money has been put towards creating team T-shirts and in the maintenance and running of dart competitions.
Check out the team in action in their team shirts below.

You can find out more about the St John’s deaf club here: http://www.stjohnsdeafclub.co.uk/
This Week on FashionCapital.co.uk
It has been all about the boys this week with the London Collections: Men pulling in press and buyers from all over the globe. A big thank-you to Paul Markevicius and Zoe Barrow for all their insightful reports, and to Sherion Mullings for her fabulous street style photography. Whilst attending the shows Paul got sidetracked by this inspirational boutique in Museum Street, Thomas Farthing, click here to read the full story. Katie Farley meanwhile, picked out her top two from the men’s collections, which of course gave a heavy nod to fashion’s fun and flamboyant side. And our CEO Jenny Holloway gives her frank and forthright opinion on the business of creating a fashion brand in ‘Industry’ – Business Advice.

LC: Men A/W 15/16 Barbour
Boutique Pick of the Week
This week we have been inspired by the London Collections: Men and the ideal styling solution when dressing for the unpredictable British weather; layering. Guys aren’t afraid to layer up with often more than one coat, or a jacket and a coat being worn all at once. Hence this week’s pick from Huntergather, a Two Tone Waterproof Belted Bonded Rainwear Mac that will see off those showers and yet is light enough to layer up accordingly.
Click here to read our Huntergather AW 15/16 show report
Huntergather yellow, cotton canvas Mac was £450.00 Now £225
Until next time, have a great week,
All the team at Fashion Capital x
      
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