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Fashion Capital Newswire – 18th June 2008


Fashion Capital
Hanging it all together for the fashion industry
Fashion Capital

Dear all,

Last years Profile Winner

Ruthi Orlin, winner of the Hobbs Accessories award at last years Profile is now being showcased in Hobbs retailer and has also been featured in the Metro daily newspaper!

This could be you! This year NY Profile is taking place in New York City on 10th and 11th September. We are still taking applications so for your big chance simply click here and download the application form.


Fashion TV Party

FashionCapital was invited to the Fashion TVs UK launch party at the newly furbished Orchid Club at Piccadilly Circus, London. The fashion wannabes were out in force and the Orchid was heaving. Commencing at 7.30 with canapés and champagne there was a live performance by Analiza Ching, top violinist virtuoso. A fashion show then followed by Charles Svingholm, celebrity dresses whose collection was worn by Divinity Models. Finally the event closed with a live performance by the D4, the former band members from the original The Drifters band which lead on to DJ performance that closed at 2.00 am.

fashion TV

Click here for full article

Face of Croydon Finals

The Face of Croydon finals will take place this Saturday following on from the hugely successful semi finals last week. Ashley McKenzie from hit talent scouting television series, X factor awaited the potential models as the stunning succession of leggy ladies wowed the judges on their way to the podium not only to receive an introduction from the delectable Ashley. The 20 finalists were chosen and this Saturday the winner will be crowned and receive the fantastic prizes of being jetted off to New York City and a modelling contract with Rah Agency!


An aspiring set of judges including international make up artist and model Eryca Freemantle, international make up artist Iain Burton Legge, Creative director of Rah Agency Paul Swaby and model and actress Annameka Porter-Sinclair will be on hand to decide the fate of the wannabe models.


Croydon Fashion Festival

After the successful launch of Croydon’s First Ever Fashion Festival, the week will continue at a pace with a big line-up planned on Wednesday, Thursday and Friday. Aside from all the workshops, seminars and advice stalls – where budding young entrepreneurs, and wannabe fashion industry professionals can acquire advice at various outlets around town – there is a jam-packed schedule of catwalk shows and events coming up in the week ahead.

On Thursday Croydon’s New Designers from the Enter Boutique will be presenting their new collections before they hit the high street on the Whitgift Stage.

CFF Parade

Face of Barking launch

Following on from the highly successful Face of Croydon modelling competition FashionCapital are now set to launch the Face of Barking where the flagship Enter Boutique is situated. The winner this time round will receive an international modelling contract with Mahogany Model Management or Divinity Model Management.

Mahogany Model Management not only works within the model remit they contribute to the wider fashion industry, and see ways forward to become more ethical in their approach, mindset and training through workshops and events to educate the next generation of models.

They plan to start making a mark in fashion and contribute to creating a more ethical fashion industry and a more colorful one …

‘Adding a splash of colour into mainstream fashion’ www.mahoganymodels.co.uk



Métier Magazine aims to bring business issues to the forefront of the fashion industry for emerging designers covering topics such as: Retail, Manufacturing, Money, Trends, PR & Marketing, Industry, Career Columns, Expert Panels and more.

Fashion business advice, guidance and education is at the heart of Métier Magazine and this is evident in the factual articles, trend editorials, campus happenings and industry news and events coverage. Métier Magazine provides in depth, candid interviews with industry leaders, insiders and those that designers need to hear from. The magazine provides the missing link between fashion and business creating a platform for fashion designer’s to succeed and leverage their brand.


Eryca Freemantle’s new clinic service to FashionCapital

Eryca Freemantle Director of Face the Facts School of Makeup is a veteran in the industry of makeup & beauty. With her expertise and knowledge, major companies globally contract her to assists them to increase their already bulging profit margins.

These days Eryca not only uses makeup, she creates it. Eryca works on various makeup collections for ‘women ‘ with some of the biggest names in the industry including European companies, choosing the colour palettes for foundation, eye shadows, lipsticks and nail polish, and the correct skin care products. She attributes her career longevity to her efforts to achieve “superiority in beauty”.

Watch this space for her exclusive clinic offering a variety of treatments on www.fashioncapital.co.uk.

Click here for more information

Eryca Freemantle

Understanding the Fashion Industry Seminar

FashionCapital has now hosted two of the seminars with year 9 students at Westwood Language College in Norbury and at Croydon College Performing Arts. Highly impressed with the standard of work FashionCapital is explaining how the fashion industry works and contributing to the development of the corseted evening wear items with the patterns now well under way.

Click here for article



British debt is now hitting £1.4 trillion with banks writing off £17.3 billion in bad debt in 2007. This coupled with the cost of living being the highest for 16 years has pushed up inflation to 3.3%. For all you designers leaving university and want to start your own fashion label remember to keep all your spending incredibly tight and avoid producing stock to sell. Aim for forward orders.

Boutique Pick of the Week

Spots, stars and stripes are all hot trends to look out for this Summer. Ruby Rock’s certainly knows how to rock the star trend combining this gorgeous twinkling print onto the sophisticatedly flattering empire line dress to create a fun and flirty little number suitable for various types of occasion. Definitely a must have for every Summer wardrobe this 08. You can find this cheeky blue at Enter Boutique for a mere £35.

Ruby Rocks

Until next time, have a great week
All the team at Fashion Capital x

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