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Fashion Capital Newswire – 12 March 2014


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Newsletter 12th March 2014

Dear All,

Over the last two months our company has received a boost in press attention, thanks to the Made in Britain campaign, our Apprenticeship programme, the Stitching Academy and our recent participation in the ASBCI Conference focusing on British manufacturing. Drapers Record has regularly featured us in its trade publication and at the end of last week Jenny Holloway along with other ASBCI speakers gained more copy with this article by Jane Simms. Please click here if you would like to read the Drapers online version.



Jenny Holloway, centre in pale grey


Did You See Our Apprentices in The Guardian?

Rounding-off National Apprenticeship Week, a selection of our recruits feature in this positive piece in The Guardian on earn-while-you-learn apprenticeships.

Featuring a selection of Fashion Enter’s in-house apprentices along with those that have gone through our recruitment programme and landed roles with the likes of Marks & Spencer and New Look, the article champion’s apprenticeships as a way forward for the fashion industry.


To read the article click here


Fashion Enter’s 2014 Apprentice of the Year!

Plus here is a picture of the joint-winners of Fashion Enter Apprentice of the Year 2014. Well done Dominique Aggrey and Anna-Maria Michael.

Dominique Aggrey, 17 year old apprentice from The Fashion Studio and Anna-Maria Michael 19 year old apprentice from The Factory were named the new winners.

Shocked and delighted with their awarded title, the apprentices were presented with an engraved trophy, here’s what they had to say on their win.


Anna-Maria and Dominique

Winning Apprentice of The Year has made me so happy, I feel my work within The Studio and the company has been really recognised and appreciated. I feel invincible now – like I can achieve anything!”  Dominique

Winning the joint title of Apprentice of The Year was such a shock! I’m so pleased to see my colleagues have been observing all the hard work I’ve put into my apprenticeship so far, and I can’t wait to see what the future and my apprenticeship holds!”  Anna-Maria


FC Member Maria Tukhas

FashionCapital member Maria Tukhas has been developing her label, ‘Inonectima’, and receiving mentoring advice from our CEO Jenny Holloway. Here’s what she had to say about their latest meeting:

“Jenny! You are the best! Thank you for all your advice, for everything, especially for your most valuable and honest feedback.”



On FashionCapital This Week…

This week our Editor picks her top trends from the recent batch of international Fashion Weeks. Andrea McCaul reports on the latest London flagship store for work-aholic Karl Lagerfeld while Drapers announce their shortlist for the annual British Footwear & Accessories Awards. And over in Dubai Fashion Forward have announced the designers lined-up to show at the third edition of the fashion showcase.


Trends A/W 14/15


Vote for Katie!

katie_farley_at_lfwFashion Monitor is holding their annual Fashion & Beauty Journalism Awards and the industry can vote for whoever they like in the realms of fashion & beauty printed media, online e-zines and blog sites aimed at trade and consumers.

The nomination form is open until the 21st March and we have nominated our very own resident trend and show reporter: Katie Farley (pictured right).

Katie is an editor’s dream; she submits exciting, well-written copy always to deadline and her enthusiasm for fashion shines through in every piece. Why not read her latest trend article and see what you think.

Read Katie’s A/W 14/15 trend article here





At the Factory this Week…

Congratulations to Wang (pictured right), Production Machinist, for becoming a Grandmother and a glamorous one at that!  Her daughter recently gave birth to a healthy baby boy.


Farewell Yuliana

Last Friday we said a big thank you and even bigger goodbye to Yuliana Dobreva our head of patterns. Joining Fashion Enter in 2010, facing the challenge of moving to the UK and having to learn English, Yuliana soon adapted and was a great addition to The Fashion Studio Team.   

I want to say thank you to Jenny Holloway for the opportunity she has given me, to come to England and start work for Fashion Enter with zero English, and to everyone in the company for supporting me.”

12_march_yuliana   12_march_yuliana_fashion_studio_team

Yuliana and The Fashion Studio team

We want to wish Yuliana the best for the future, and will of course, keep in touch!


Fashion Enter Monthly Sample Sale

Our sample and fabric sale is back due to popular demand. Rolls of discounted fabrics along with high street and designer samples will be available at discounted prices – cash only please. Come on over to the Factory this Saturday 15th March from 10am until 4pm.



Highgate Wood School Visit

On March 7th FashionCapital visited Highgate Wood School in North London to give students across year’s 9, 10 and 12 a real insight into the fashion industry and how to embark on one of its many career options.

The day commenced with Director Jenny Holloway explaining who we are and all the different areas we operate in from sampling and production to mentoring designers to the fashion and textiles apprenticeship programme.


Discussing the apprenticeship programme gave students an opportunity to learn about alternative options to university for when they leave school. Knowing there is an option to not only start working straight away but also train for a qualification and get paid for it was a real eye opener and certainly something many of the young learners will now be considering.

Check out the visit in full here

If you are interested in FashionCapital visiting your school, please email jenni@fashion-enter.com


Youth Fashion Wandsworth Countdown

Have you been following the Youth Fashion Wandsworth competition?

The competition, brainchild of the Mayor of Wandsworth, Angela Graham is aimed at 15-19 year olds, designed to bring out the most  in creative young people and help them to kick-start their design and fashion careers.

After a tough 4 months, from narrowing down the hundreds of applications to one-on-one interviews, the applicants were put through their paces in a series of master classes, all under the observing eye of Fashion Enter and industry judges, the final designs are finally becoming a reality.

Going on to develop their skills further learning about the design lifecycle and the processes of sketch to final design, the applicants have had the opportunity to further their skills and knowledge in numerous textile, design and mood board master classes. The final 5 candidates were selected by Wandsworth Mayor Angela Graham and a panel of industry judges.


The winning designers visited the Fashion Enter Factory on Saturday 8th January 2014 to take part in a pattern cutting master class and to begin making their designs come to life. Combining the creativity of the design process with the practical application of pattern cutting and production along with the craftsmanship needed to get the design right provided an extremely insightful master class for the final 5.

The young designers are now working to a tight deadline of April 15th, to assist in making sure their designs are ready in time for a launch at the Pump House Gallery in Wandsworth, where the 5 architecturally inspired different dresses will be displayed alongside professional designers work.


Boutique Pick of the Week


We adore this super light Iconclub jumbo scarf designed by the renowned Biba founder Barbara Hulanicki.

Made from 100% Silk Crepe de Chine at our Fashion Studio in North London this scarf, thanks to its generous size, can be worn in numerous ways.

Buy online from Iconclub by Barbara Hulanicki £90-


Until next time, have a great week,

All the team at Fashion Capital x


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The Fashion Studio – The Factory
Unit 14, Crusader Estate
167 Hermitage Road
N4 1LZ
0208 809 3311

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