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Fashion Capital Newswire – 11th December 2013


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stitching_academy_new_careerNEWSLETTER 11th DECEMBER

Dear all,

New Year New You. With 2013 drawing to a close it’s natural to ponder and make plans for the year ahead. For those of you wanting to break into fashion we not only offer some of the most sought-after apprenticeship positions but we also have a limited number of places open for the New Year term at the Stitching Academy.

The Stitching Academy provides a six-week course where students can gain a Level 1 qualification, arming them with key skills to enter employment in the fashion manufacturing sector. As reported in our leading article last week the British manufacturing industry is crying out for skilled workers to develop brands that are truly designed and made in Britain – be a part of this exciting, fast paced industry. To find out more and apply please click here

The Stitching Academy is run in unison with the UK’s leading e-tailer ASOS.com and you can find a wide range of job posts along with our Stitching Academy course via the ASOS website http://asoscareers.asos.com


The Latest Apprenticeship Posts on FashionCapital

We have two new apprenticeship positions to tell you about this week. One with Cristina Sabaiduc womenswear label for a Marketing and Communications apprentice and the other for a Showroom Assistant at Macandi Showroom click the links below for further details and good luck.




bags_furOn FashionCapital This Week…

Katie’s Fashion Fairground features key trends in ‘It’ bags this season, meanwhile The Clothes Show Live, recently held at the NEC, have named their ‘Fashion Blogger of the Year’ judged by the one and only Sasha Wilkins of Liberty London Girl. Elsewhere, Covent Garden seems to be having a retail revival, with a boom in openings over the summer months – from Aesop and Opening Ceremony to Dior’s standalone beauty store. Now jewellery retailer Cadenzza is about to join them with a flagship store opening its doors for the first time tomorrow (12th Dec.)


The Factory & Stitching Academy featured in the Financial Times

In a backlash against all the negative publicity regarding the British manufacturing industry the Financial Times featured a ‘Made in Britain’ positive piece referencing The Factory and the Stitching Academy. Here is a small extract from last week’s article by Tanya Powley…

“The key to the UK is flexibility,” says Sophie Glover, head of garment technical services at ASOS. “We are a fast-fashion business and need to be first to market with the latest trends.” It uses its factory in North London, also home of its Stitching Academy, to produce 7,000 units a week.

Margaret Thomas has spent four hours a day for the past six weeks learning how to cut, sew and stitch in a modern North London factory. The 27-year-old proudly says she can now make a dress from scratch.

“I’ve got a sewing machine sitting at home and all I’ve ever wanted to do is learn how to make clothes,” says Ms Thomas, who lives nearby in Southgate.

She is one of 120 people who will be trained in stitching skills over the coming year as part of the ASOS Stitching Academy, launched by the online retailer in July to play its part in tackling one of the biggest problems holding back a resurgence in UK textile manufacturing: a skills shortage.

To read the full article click here


11_Dec_michaela_instyleAnd the Press Coverage Keeps Coming for Michaela Jedinak

It is always fantastic to see one of our designers go from strength-to-strength and Michaela Jedinak with her exclusive range of flattering dresses has certainly got the press ball rolling with further coverage of her brand:

Branded the ‘ultimate little black dress’ Michaela Jedinak’s ‘Alana’ dress, in black, has been featured by PopSugar’s fashion editor, Gemma Cartwright as a ‘Top Christmas Present For Women in their 30s.’

Produced at our very own Fashion Studio Michaela Jedinak has also been featured on Instyle.co.uk. Olivia Marks reports on Michaela’s seven dress collection ideal for every woman and every body shape, now available in both red and black.

And that’s not all this week Michaela made it Stateside with a mention in the US Huffington Post, all the coverage can be found on Michaela’s blog:



11_dec_jenny_bethA Fond Farewell to Fashion Studio Assistant Jenny Beth Golding

Here at FashionCapital we say a fond farewell to Jenny Beth Golding as she heads off on her travels to Australia. Jenny Beth has been a fantastic team player at the Fashion Studio and will no doubt be missed by the team.

Jenny Beth comments:

“I have loved working here but my plan was always to go off to Australia and explore! I didn’t expect fashion to be so exciting and the girls at the Fashion studio to be so great! So who knows now? I may be back sooner rather than later!

Thanks to all of our lovely clients who I have enjoyed working with too. I leave you in the very safe hands of Kasa and Maya.”


11_dec_fabric_saleFabric & Sample Sale at The Factory

Next Thursday 19th December, Fashion Enter is holding a fabric and sample sale at The Factory. Get your discounted fabrics and sample pieces for a fraction of the price, right before Christmas!

Fabric & Sample Sale

Thursday 19th December 10am – 4pm

At The Factory, Unit 14, 167 Crusader Estate, Hermitage Road, N4 1LZ.


ISI Production Control System at The Factory

International Systems, Inc. (ISI) has installed the first Production Control System in the UK at the Fashion Enter Factory in North London. The comments received from Tracy Burke, the assistant manager and the team at The Factory is that they are very pleased and satisfied with the functionality of the system to control production, efficiencies and more.

The ISI system has been serving the sewing industry worldwide, since 1983.  ISI System is a very practical and economical Production Control System with unlimited features. Find out from the first day, costs and profits by Customer, Style, Order Number, Operation, Operator or any possible combination. To find out more about the ISI Production Control System please click here.


M&S ‘Best of British’ Spring Range

The factory is as bustling as ever and along with all the ASOS orders the machinists have been working on the next spring installment of the M&S ‘Best of British’ range. Here is a sneaky peek at the latest designs…



Boutique Pick of the Week11_Dec_frock_frill_dress

For those of you that think a little black dress is a bit of a cop-out during party season how about a bit of razzle-dazzle with beading and embellishment. This flapper-esque short shift dress oozes glamour and will certainly get you noticed courtesy of Frock and Frill.

Frock and Frill Embellished Shift Dress with Scallop Hem £85

Available from ASOS

Until next time, have a great week,

All the team at Fashion Capital x


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