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Fashion Capital Newswire – 10th December 2014


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 10 dec selfridges header

NEWSLETTER 10th December 2014

Dear all,

Changes are afoot, after much industry speculation Karl-Heinz Muller has announced that the previously successful trade show Bread & Butter has cancelled its January edition. Muller commented in a statement: “We have not been able to motivate a sufficient number of exhibitors to participate this season. I am convinced of the fact that our successful concept cannot be continued by repeating the past. Maybe something great has to end so that something new can arise. Our whole fashion industry is at a point of radical change. This is why challenges of the future have to be met with new solutions.”

Fourteen years on from the very first edition it is thought that brands are no longer committing to large trade show exhibitions and are spending more time on online marketing and sales initiatives.


Back at FashionCapital & Fashion Enter HQ

Work on the Fashion Technology Academy is slowly but surely coming along for the mid-January launch. The Fashion Technology Academy will be home to over 8 new fashion qualifications including fabric laying and industrial apparel machine maintenance.

Check out the images from the development below… 

10 dec fta snaps


29 fta poster

For more information on the FTA, or to enroll to one of the courses please check out our site http://fashioncapital.co.uk/learning/fta or email: education@fashioncaptial.co.uk



Bespoke Video Service For Your Business

As the world of technology continues to develop, keeping up with digital advances is imperative to ensure your brand is seen and heard by the right target audience.

There is no better way to spread the word about a business than online video marketing. Fashion Enter’s bespoke video service is designed to work with your specific objectives and budget to deliver professional promotional material for your business.

What can we offer:

Web videos

Live Events

Business videos

Product shots

2D / 3D Animations

3D modelling / model making

Some Flash special effects including interactive animation. 

Software used:


After Effects

Final Cut



Garage Band



The Process:

1.     Pre-production – meeting with the client to discuss initial ideas, concept and budget


2.     Production – Once the final brief is agreed filming on or off set takes place


3.     Post production – editing, creating graphics, voiceovers


4.     Review – footage sent to client for feedback and review


5.     Final – amendments made


6.     Delivery – Video sent to client in requested file size and format


To view video examples please follow this link


Please note costs are dependent on the brief; however members will receive preferential rates.


If you would like to know more please email info@fashioncapital.co.uk now!



BetheBest@NatWest Update!be the best natwest launch

We are now in the midst of screening six designers for the BetheBest@Natwest initiative that will enable new talent to gain essential mentoring and a comprehensive financial package to build their fashion business. Designers that are shortlisted will be filmed in the New Year 8th January. Watch this space.



Perfect Pattern Cutting Courses

The Perfect Pattern Cutting course is well underway, the learners have been enrolled onto the intense, six-week course and in just over one-week have already began learning how to draft and grade using e-Telestia methodology and tools.

Learning from pattern expert Alice Prier, the students have created made-to-measure base blocks to fit their bodies and will develop further designs from this piece.

10 Dec pattern toiles


“It’s a very interesting learning experience.”

“The course is very quick, we have learnt so much is such a short amount of time.”

“I’ve learnt pattern cutting in the past, however with the e-Telestia method I feel like I’ve learnt more in one-week than I ever did before. When you’re in college they give you ready-made blocks, here we’ve made from scratch.” 


 12 nov pattern cutting course



Ofsted Visit Fashion Enter!

Today the education department was visited by Ofsted through Wandsworth Council, and met with head tutors Wendy Coley and Keeley Smith, the Ofsted officer reviewed the Level 3 apprenticeship programme, the ASOS Stitching Academy and the Level 1 Traineeships. And it’s great news…we have been awarded a Grade 1 rating.


ASOS Assistant Buyers to Visit The Factory

As a part of their continual career development groups of Assistant Buyers from ASOS.com will be visiting and going on a tour of the Factory on the 16th & 19th along with an insightful overview into production; critical path/fits and design issues.

The Fashion Enter Factory tour is open to the educational and business sectors and provides a wealth of industry insight into British manufacturing.

To find out more please contact: education@fashioncapital.co.uk



This Week on FashionCapital.co.uk…zandra rhodes paul

This week Paul J Markevicius (pictured right at the talk) reviews an inspirational talk given by Dame Zandra Rhodes about her fashion career and a variety of achievements at the University of Westminster. Katie Farley takes a closer look at Accessory Designer of the Year 2014; Anya Hindmarch and in News the French label Lacoste have agreed to stop using Angora in its collections in line with 65 other well-known brands and retailers.


Boutique Pick of the Week10 dec beyond skin shoes

There is something very appealing about Dorothy’s red shoes in ‘The Wizard of Oz’ and forevermore designers have channeled this to create their own show-stopping versions. Here a classic court heel has been all wrapped-up in an oversized bow and the bright red shade gives a heavy nod to Dorothy and her magical footwear. Not just a pretty party shoe these heels are made from faux leather and suede, ticking those vegetarian and vegan boxes and are handcrafted in Spain.

Beyond Skin Ellen red print heels £130 available in sizes 36 to 40.

Until next time, have a great week,

All the team at Fashion Capital x









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