<< back to News

Budding entrepreneurs: the key is passion and creativity


Estee lauder purchased her luxury fragrance brand, and she has just been asked to judge the venture candy competition this year- the winners of the health and beauty category. This lucky lady is of course Jo Malone.  So what does she think the key to success is? Creativity and passion.

Jo stated ‘As part of this process [judging], I’d really like to meet a creative inspiring talent and have him or her not only have a great product but also a great story to tell, which they deliver with passion to both me and their market’. But it isn’t all about the judges making the final decision as the public choose which brands and products they want to see, picking applicants from a whole variety of different categories.

The company supporting these promising entrepreneurs are Venture Candy; the company has been running for 2 years now. They aim toaltassist the winners by exposing them and boosting their profile. The competition winner will receive a prize of £50,000 and exposure in one of Britain’s most read newspapers, the metro.

<< back to News