Drop it like it’s hot:
19-03-2011
When looking for drop-crotch denim (a trend that exploded in late 2010) there really is only one place to look, Danish design house Humor. With their modern cuts and street wear inspired denim, Humor have nailed this growing trend and sit pretty at the top of the drop-crotch food chain.
But is the modern man still troubled by the concept of the drop crotch? After-all skinny jeans ruled for most of the Naughties, but with fashion houses such as YSL and Dres Van Noten embracing the less tightly fitted leg, can we finally loosen up and drop the crotch? As a member of the Buying team from UK etailer ASOS, I’ve seen a huge a surge in sales from the drop-crotch family. Not just that, more and more designers are showing us these styles of denim and jersey every season.

Humor Santiago drop crotch – featured across all Humor denim and chino cuts. With a relaxed and unique silhouette, Humor are embracing the modern age with this cutting edge style. Perfect with vibrant and geometric tees, these trousers are so on trend; they’re ahead of their time.
UK brand Self Clothing has nailed this season’s hottest look with the Jap Drop Trouser and £55. TIP: it won’t be available for long so don’t hold back.

By James O Emmerson
Follow James on Twitter: www.twitter.com/ASOS_JamesE
Contact – menswear@fashioncapital.co.uk







