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PR Dispensary


FashionCapital’s in-house PR service; The PR Dispensary is now headed up by former editor and journalist JoJo Iles. JoJo is no stranger to the industry notching up over 15-years of experience across varied sectors. Over the years she has worked with clients from London Fashion Week designers to business start-ups. JoJo believes that every client and business is unique and is therefore adamant that each Press Release she compiles embraces the client’s core ethos while appealing to targeted journalists and press.

What the PR Dispensary can offer you:

+ A professionally written press release, beautifully laid-out with your logo and key images to offer visual, as well as, informative appeal. Saved in both word/e-mail and PDF formats.

+ Distribution of your press release to 40+ trade and consumer press contacts specifically targeted in line with your core market.

+ Follow-up e-mails / phone calls to chase for coverage, image requests, interviews etc.

The PR Dispensary is offering this business building press release service for:

FashionCapital Members £299 plus VAT

Non-Members £399 plus VAT

JoJo is also offering a feature writing service. Got a great story about how you started your business or an amazing event you are involved in? If you have a newsworthy or interesting story then contact JoJo with the details. For £175 plus VAT she will create your story into an article which can be utilized on various fashion websites, blogs and of course, here on FashionCapital.

To create product awareness and press coverage with the PR Dispensary service contact JoJo via jojo@fashioncapital.co.uk












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