Celebrating a Year of Michaela Jedinak
Michaela’s passion lies in finding that perfect individual fit and style. She feels woman should have a style suited to their body shape and that the clothes they wear should make them feel good, empowering.
Everyone’s style is different, following all trends is not something Michaela would recommend, rather a dressing strategy, wearing a colouring and style that is ideal for you.
Building from this, in 2005 Joy of Colour was founded, it is now one of the leading colour and style consultancies.
In 2009 Joy of Clothes was launched, sharing her personal styling experience, this allowed Michaela to share her advice with a much wider audience, making it one of the leading personal style websites.
In 2012 Michaela launched her first ebook, STYLE ME, Your Personal Stylist. The fully illustrated book helps the reader in deciding what to wear to wear whatever your body shape. Described as a new shopping best friend and the great shortcut to learning to be your own personal stylist.
On June 24th 2013 Michaela launched her first collection, using her past experiences and expertise, she designed to cater and most importantly flatter women’s body shapes, creating a range of 7 power dresses. The dresses, available in red, black and electric blue, since launching , have been spotted on some of the most powerful women including Fiona Bruce and Arianna Huffington, and featured in some of the biggest publications including Mail Online and Grazia.
Manufactured within the Fashion Studio by a team of 10 talented machinists in North London, Michaela had some lovely words to say about Fashion Enter’s work and support in creating her designs…
“On the 24th of June Michaela Jedinak celebrated its first year anniversary. In the last year we have been able to receive outstanding coverage as well dressing some amazing leading ladies. All of this wouldn’t have been possible if I hadn’t had the amazing support from Jenny Holloway and her team, who provide me with the highest craftsmanship for my power dresses. Jenny Holloway believed in me from day one and gave me the platform to launch my power dress collection. Her team support me every day by giving their attention to details to my power dresses, which are highly recognised and appreciated by my clients as well supporting me by turning around a dress on a short notice. All in all I wouldn’t be here where I am if it wouldn’t have been for the amazing work and support that I was given by Fashion Capital.”