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Shanghai Makes Its Mark on the Buying Calendar with The HUB


Now in its 7th edition the event coincided with Shanghai Fashion Week and is official partner of the well-established Shanghai Fashion Week and Mode Shanghai fashion fair. This season the HUB is showcasing over 60 well-known, as well as up-and-coming brands, spanning contemporary to streetwear to directional to accessories and footwear at Shanghai’s Super Brand Mall.

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A steady flow of buyers and industry professionals headed over to the venue to find an oasis of fashion, accessory and lifestyle brands.  Buyers commented positively about the high standard of exhibitors and their curation.  One first time exhibitor from the UK said: “It has been an amazing first day.  We have seen more relevant people in one day in Shanghai than over seven days in Paris!” 

Emma Wallace

“Once again we have pulled together a great selection of brands from across the world to showcase at The HUB”, said Richard Hobbs, Co-Founder. “We’re proud that in only our third season in Shanghai we have built a name as one of the top trade events for international designers looking to launch or expand their business in Greater China.  We are especially pleased to be recognized as an official part of the events surrounding Shanghai Fashion Week and look forward to working with them in the future to cement Shanghai’s position as the fashion HUB of the region.”


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The HUB is open until Friday 14th October and its next edition will be in April 2017.

 Images courtesy of The HUB

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