From GFW to London Collections: Men
Opening Friday 10th June the bi-annual event is filled with a daily schedule of shows, presentations, installations, dinners and events, and of course the FashionCapital team will be there to capture all the action.
Organised by the British Fashion Council, Mintel reveal that the men’s clothing market grew by 4.1% in 2015 to reach £14.1billion (up from £13.5billion in 2014). This is compared to 3.7% growth in womenswear – menswear now accounts for 25% of the total clothing market (Mintel’s British Lifestyles 2016)
This upward trend in menswear is predicted to continue rising 22.5% between 2015 and 2020 to reach £17.3billion (Mintel’s British Lifestyles 2016) and the strongestoutlet for this growth will be online sales already accounting for almost 60% of purchases.
This season LC: Men will stage 32 catwalk shows, 25 presentations, 55 designers in the Designer Showrooms, 5 digital presentations and 21 brands hosting events.
180 Strand will be the sole hub for activity during LCM June 2016. The venue will house the main BFC Catwalk Show Space on the ground floor for the second season and the BFC Presentation Space and Designer Showrooms on the first floor.
Global brand MCM (who have collaborated with Christopher Raeburn), Japanese designer Masion Mihara Yasuhiro, Korean designer Song Zio and XIMONLEE presented by GQ China all join the schedule for the first time, reinforcing London’s position as the global home of menswear.
After four years (since the very first LCM) Aitor Throup returns to the LCM schedule.
The show schedule features shows and presentations by internationally acclaimed brands including Belstaff, Coach and Topman Design. Luxury tailoring will be represented by Hardy Amies, Richard James and Thom Sweeney. Jermyn Street, St James’s will host a public facing open air catwalk featuring over 30 St James’s based brands.
Brands including Blood Brother, BOY by Boy London, Burberry, dunhill, Edward Crutchley, Jaeger, Hunstman, Lou Dalton, Neil Barrett, Pretty Green and Tommy Hilfiger will host events and digital presentations. Other event highlights include the One for the Boys Charity Ball and Samuel L. Jackson & Dylan Jones’ Celebrity Karaoke evening.
At the BFC’s Fashion Film event, sponsored by River Island, films will be screened from Daniel W. Fletcher, Matthew Miller and YMC.
The BFC’s NEWGEN MEN initiative sponsored by Topman will see London’s brightest emerging design talents showcase their latest collections. Kiko Kostadinov, Phoebe English Man and Wales Bonner join the existing recipients Alex Mullins, Bobby Abley, Cottweiler, Craig Green, Diego Vanassibara, Liam Hodges and PIETER.
Image from LC: Men A/W 16/17 Mr Porter – Beams shot by JoJo Iles