Buy British Day – Saturday 3rd October 2015
Ironic how the Made in Britain stamp has long been associated with top quality overseas but less so on home soil. Buy British Day launched last year is determined to make that change.
Set up by the ‘Best of Britannia’ (BOB) team the idea is to wake consumers up to the provenance and quality of the huge range of amazing products Britain still produces. The team, along with leading retail trend analysts, firmly believe that the provenance of what UK consumers buy is becoming increasingly important. When attending BoB, the quality of each item produced is clear, whether it has been created lovingly by hand or in the oldest running factory in the world.
BUY BRITISH DAY in the SOUTH – For Buy British Day 2015, Best of Britannia is teaming up with Wayne Hemingway to present an opportunity for a selected number of BOB brands to take part and target 12000+ visitors. Taking place in London’s Kings Cross the event will flow up from Kings Cross and St Pancras Square and into Granary Square, in front of the magnificently restored Victorian warehouse buildings which now houses Central St Martin’s School of Art & Design. The BOB pop-up will be located here as part of the Classic Car Boot Sale event and represents a great opportunity for brands wishing to target our discerning consumer.
BUY BRITISH DAY in the NORTH – Taking place in a pop-up retail outlet smack in the middle of Preston’s shopping centre of Fishergate as well as on the Preston Train Station concourse itself, in association with our partners Virgin Trains. Buy British Day represents a fantastic opportunity for brand awareness and direct retail sales to a discerning BOB audience. With a concerted cross-Lancashire marketing campaign in association with Marketing Lancashire, UCLan and Preston City Council, Buy British Day will provide a focus for a limited and carefully selected number of brands.
To find out more click here http://buybritishday.com