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The two day European think-tank aims to explore the key-challenges fashion design is facing in the future and proposes actions on a global scale responding to these challenges. Each year, conclusions are reported to each participant and all European partners. These conclusions are the starting point for the next edition.

MAD2FashionCapital will join Wendy Malem, Director Centre for Fashion Enterprise London and Francesco Marchi – Director General Euratex to discuss Work and Skills in a debate around the current status of European fashion, the major challenges designers and labels are facing now and in the future and the objectives and solutions to secure the future European creativity.  The aim – to set up a clear action plan with the defined objectives and instruments to secure a safer future for our European fashion designers and labels.

THE CURRENT STATUS OF EUROPEAN FASHION DESIGN:  theme debates with moderator include – 


                    ISABELLE GINESTET – BPI France

                    ABIGAIL HAYHOE – International Woolmark Prize

                    PHILIPPE JAUMAIN – Ing Belgium

                    ANNE CHAPELLE – Private Investor BVBA23

                    DESIGNER (TBC)                


                  MARTINA PLANTY – Commercial Agent Mp Select

                  DAMIEN CARLIER – Consultant Middle East Thrown Agency

                  PHILIPPE POURHASHEMI – Business Coach

                  SONJA NOEL – Buyer Stijl

                  PETAR PETROV – Designer

                3. WORK & SKILLS

                  WENDY MALEM – Director Centre for fashion enterprise London

                  FRANCESCO MARCHI – Director General Euratex

                  JENNIFER SUTTON, Development Manager Fashion Capital

                  DESIGNER (TBC)

The event will also feature a guest appearance from fashion guru and trend specialist Li Edelkoort who will talk about ‘Is the Fashion industry – as we know it – dead?

There will then be a private tour of the exhibition ‘The Belgians – an Unexpected Fashion Story’ which takes a closer look at the DNA of Belgian fashion and sheds light on the work around 100 designers, from the first pioneers to the new generation of today.

The organisers – MAD BRUSSELS – MODE AND DESIGN CENTRE is a platform of expertise and a unique shop window to show off the value of the fashion and design sectors in Brussels.

Its mission, which is at the heart of innovation and is oriented to the future, is to promote all the professions, encourage initiatives and support all the players in these two sectors to support their development and growth, from and towards Brussels.

Coordinating support and initiatives that are channelled to it, MAD Brussels ensures the local and international economic promotion of Brussels creators and designers as well as investment in the Brussels Region from external players. This is done by activating networks of jobs and know-how, through high quality national and international events and by developing a network of exchanges on an international scale. This is all done together with an action to revitalise Brussels districts needing revitalisation, thereby boosting the attractiveness of Brussels.

By doing so, MAD Brussels highlights the position of the town-region, among traditional European capitals of fashion and design, as being an innovating centre for dynamic and avant-garde fashion and for cooperative and universal design. Set up in 2011, the asbl MAD Brussels is the result of close cooperation between different Belgian and European institutions such as the European Regional Development Fund, the Brussels Capital Region and the City of Brussels.

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