New Ethical Fashion Label to Launch at LFW
23-01-2007
Press Release
January 2007
New Ethical Fashion Label To Launch at London Fashion Week
Place: The Bridge SE1
Date: Tuesday 13 February 2007
Time: 4.45pm
Wildlife Works UK will be launching with a catwalk show at London Fashion Week off-schedule on the 13th of February with a women’s collection inspired by ‘classics’ – men’s, women’s and children’s garments from the late 60’s/early 70’s. Style and silhouettes are formed from fusing, clashing and contrasting the era and garments. The collection will be showing alongside a static exhibition as part of Estethica.
About Wildlife Works UK
With a definite focus on fashion and a distinct mission to provide style alongside substance, Wildlife Works UK is committed to saving the world’s wildlife and producing high quality, organic & fair trade compatible apparel on its own 80,000 acre eco-sanctuary in Kenya.
Wildlife Works originated in 1997 in San Francisco and has now launched in the UK as Wildlife Works UK, which is substantially unique in style but shares the same values, vision and production methods as its US counterpart and is already drawing interest from celebrities including Mischa Barton, Nelly Furtado and Charlize Theron, Not only has the Head of design, Barry Grainger, creatively placed the Wildlife Works message into every piece, every garment is uniquely inspired by various plants and imagery that are indigenous to Africa. Currently each organic garment is handcrafted onsite at the eco-sanctuary in Rukinga between Tsavo East & West Game parks on the Kenyan/Tanzanian border.
The brand offers the consumer a clothing range that says ‘don’t sit quietly by while the last wild things in the last wild places disappear forever’ and achieves this by the ‘eco-production’ of the organic cotton garments in Wildlife Works own sanctuary. The garment’s purchase price covers funding sanctuaries, educating locals to the benefits of their wildlife, building schools and provides fair trade equivalent wages for apparel production for locals who share their land and resources with wildlife. “Conserving land and wildlife and producing organic fashion is unique to Wildlife Works†Founder Mike Korchinksy says, ‘Consumer Powered Conservation is a distinct and powerful marketing differentiation for the brand. More people are interested not only in the brand, but the good it does for the planet. Wildlife Works aim to have more eco-sanctuaries as the brand builds.’
The Chief Executive of Wildlife Works UK, Andrew Smith, felt it was important and time to direct the course of his career into a good cause and therefore was motivated to bring Wildlife Works to the UK. Smith states, “Wildlife Works offers a unique ability to bring a vibrant consumer brand to the market place in the UK and at the same time benefit a micro economy in a critical biodiverse part of the world.â€
About the Collection
The current volume trend has been suppressed to form a new silhouette, which is ageless and flattering. Men’s shirting, slim line suiting and coating is re-proportioned onto the female form to produce a new silhouette of scale. Details are large scale and heavy on stitch, collars and cuffs are re-placed to form a contemporary neckline or sleeve proportion. Knits are heavy cotton arans, long-line merino smoking cardigans and ‘fancy’ home knit styles. Trouser and skirt front pleats are unstitched and draped, concealing pocket details. Dresses are simple in silhouette and feature outerwear detailing or shaped with pleating and tab details. Outerwear features a parka heavy on elegant details with drop collars and bellow pockets. A simple edge-to-edge duffel coat in organic virgin wool and herringbone sports blouson with oversized sleeves. Prints feature understated linear monogramming, distorted florals and tonal textured oversize flora prints. Colours are black, pillar box red, Victorian powder green, deep purple and rich cocoa, bronze and dirty white.
For further information please contact Michelle Arnusch at:
| Clownfish Marketing| d:
e: michelle@clownfishmarketing.co.uk
