LFW September 2007 – The Sponsors

 

 

 

 

 

 

Press Release

September 2007

 

 

The Sponsors – September 2007

 

 

London Fashion Week (LFW) this season will further re-affirm the City’s place as the most creative, exciting and energetic of the fashion capitals – a true reflection of the city itself.  There are 53 catwalk shows, 250 designers within the exhibition and numerous other designers participating in off-schedule events and within showrooms around London.  LFW provides these designers with a strong platform to develop and promote their businesses to a global audience, however, LFW could not take place without the support and partnership of official sponsors, many of whom provide not only financial support but also invaluable services to LFW’s designers and visitors during the week.

 

 

CANON is principal sponsor of London Fashion Week. 

Canon will be providing on-site support to accredited photographers at the Photography Centre in the British Fashion Council tent which will include minor repairs, sensor cleaning and general maintenance for Canon SLR cameras, and in addition there will also be a back up loan facility for photo journalists to utilise. There will also be exclusive Canon buses which will be shuttling photographers between shows to help ensure they don’t miss a moment of the capital’s catwalks. All visitors to the event are invited to Canon’s exhibition space, where an award-winning portfolio of stylish Canon consumer imaging products will be available to try.

 

 

Concepts such as image, design and innovation, which are fundamental to the fashion world, also lie at the heart of Canon’s business, and Canon’s leading imaging technology is used to deliver outstanding results throughout the industry.

 

 

Contact Joanna Drane Tel. 020 7229 4400

 

 

LONDON DEVELOPMENT AGENCY

The London Development Agency (LDA) is the Mayor’s agency for London‘s sustainable economic growth. The LDA job is to ensure that London remains a global success story. The LDA is delighted to support London Fashion Week as it has done in previous years.  The LDA supports LFW to promote and enhance London’s reputation as a leading fashion city, where the fashion industry makes a valuable contribution to London‘s economy.

 

 

The LDA’s funding creates a platform for new and emerging designers to showcase their work to an international audience. Many young designers leave London because they struggle to get business support and finance. They also often have difficulty accessing affordable studios and the means to successfully market their designs.  The LDA aims to promote London as a centre for emerging designer talent (supported by our world renowned fashion educational institutes) and to ultimately create and retain sustainable fashion businesses in London.

 

 

Contact Hannah Brackett Tel. 020 7593 8000

 

U.K.T.I

UK Trade and Investment is the Government organisation that supports both companies in the UK doing business internationally and overseas enterprises seeking to locate in the UK. We offer a range of services to assist British companies in developing their activities overseas or to promote certain product sectors by means of presentations, seminars and broader initiatives. UK Trade and Investment includes the foreign and commonwealth office, a multinational network and a world leader in trade development and investment promotion.

 

 

Contact Barbara Wilson Tel. 020 8993 2216

 

 

BRITISH AIRWAYS

As a leader in innovation and design within the airline industry, British Airways is proud to be involved in London Fashion Week. This year, we have been able to offer fantastic fares to invited guests from around the world.  For those traveling to one of the most anticipated events on the fashion calendar, British Airways has a range of online services to make each traveling experience as smooth as possible. Visit ba.com for more information.

 

 

Contact Luisa Fernandez Tel. 020 8738 7292

 

 

CHAMBORD – THE SPIRIT OF FASHION

Rich in history, distinction and class, Chambord is the most stylish addition to the UK’s top bars. As the official spirit of London Fashion Week and London Fashion Weekend, Chambord will now grace the glasses of the fashion world. Its unique black raspberry liqueur, produced in the Loire Valley of France, is sublime accompanying champagne or integral to a classic French Martini.

 

 

Celebrate the spirit of fashion at the Chambord Bar at LFW and London Fashion Weekend in September 2007.  Please enjoy Chambord responsibly.

 

 

Contact Michelle Clapperton Tel. 0207 802 8111

 

 

CLOTHING AT TESCO

2007 is the year of fashion with a conscience and Clothing at Tesco is delighted to be named as the first ‘Official Green Partner’ of London Fashion Week. Following the launch of the organic and fair-trade Katharine Hammnet ‘Choose Love’ collection in March this year, the Green Partnership with LFW signals both partners ongoing commitment to environmental sustainability.

 

 

Contact Kat Peden at Maverick Publicity Tel. 020 7269 0690

 

 

COS is proud to sponsor the British Fashion Council Model Bursary

COS, which launched its first store on London’s Regent Street in March this year, is delighted to contribute to LFW through a sponsorship that will bring some of the best catwalk models to London to be employed on LFW’s catwalks.  COS very much shares the British Fashion Council’s values and beliefs that models on London’s catwalks should be healthy and over the age of 16.

 

 

Following COS’s London launch it has opened 11 Stores throughout Europe (Germany, Belgium, Netherlands, Denmark). COS is part of the H&M group.

 

 

Contact Tracy Le Marquand: tracy@karlaotto.com

 

 

DRAPERS

Drapers is the leading weekly magazine for the UK fashion business and is a great means to keep up-to-date with the trends and happenings in the UK market. With weekly fashion news, breaking trends, pages of international catwalks, exclusive sales data and insightful features, Drapers is a fantastic way to stay on top of the fast-paced UK industry. Drapers will be covering the key catwalks and trends from the show and translating them into commercial options for our readers.

 

 

Contact Natasha Christie-Miller Tel. 020 7728 3566 www.drapersonline.com

 

 

EVENING STANDARD

The Evening Standard is delighted to continue its long-standing association with London Fashion Week, a collaboration that dates back to the event’s inception in the eighties. This season, in addition to a dedicated fashion-themed issue of ‘ES’ Magazine scheduled for distribution on September 14th, there will be extended fashion coverage across each edition of the newspaper and an enhanced on-line offering via our website www.thisislondon.co.uk.

Independent research shows that fashion shopping is one of the most significant elements in the lifestyle of your readers right across our title portfolio and it is a vital element of the editorial and advertising mix. From ‘Designer’ to ‘High Street’ the Standard and ES offer a tactical and stylish environment to captivate the reader.

 

Contact Maurice Mullen Tel. 020 7938 7414

 

 

EVIAN

Evian® is proud to announce the continuation of their sponsorship of London Fashion Week. 

 

 

LFW is a key date in the style calendar and perfectly compliments Evian’s® core values of youth, purity and glamour. S/S ’08 collections will be showcased both within the official tent at the Natural History Museum and other venues across the capital where Evian® will be on hand to refresh and re-hydrate the style leaders.

 

 

Contact Sophie Knight or Duane Holland Tel. 020 7553 3333

 

 

INTERCONTINENTAL LONDON PARK LANE

Re-launched earlier this year after a £76 million refurbishment, The InterContinental London Park Lane is proud to be the new official hotel for London Fashion Week.  From the 16th to 20th September (between 11am to 8pm) Intercontinental London Park Lane will be hosting LFW’s ‘Fashionista Pit-Stop’.  Open to key fashion PRs, buyers, press and designers with the required VIP wristbands and for those in the industry who call to register with the hotel first, the suites provide the perfect place to get changed, preened and prepared for those who don’t have time to go home or simply want to chill between shows or parties. Stylers by ghd; Fragrances by the Fragrance Factory, Mini-treatments by Elemis and Complimentary ‘LOGO’ Smoothies and champagne care of the Lounge Bar.  The hotel’s resident artist, Jeremy Houghton will be will be based at the Natural History Museum, uniquely capturing the buzz of LFW through watercolours, which will then be displayed in the ‘Fashionista Pitstop’.

 

 

Contact Katharine Walsh Tel. 020 7318 8775

 

 

LAVAZZA

Lavazza, Italy’s number one coffee, continues to support London Fashion Week as an official sponsor. As passionate about fashion and the arts as it is about coffee, Lavazza will be delivering an ‘Incredible Coffee Experience’ throughout LFW and its sister event London Fashion Weekend. Visitors to the events will be able to taste the finest Italian coffee at Lavazza’s coffee lounge. Join us for the ‘Most Incredible Coffee Experience’ with Lavazza. Learn the art of real coffee, Italian style and test your coffee knowledge to win exclusive Lavazza goodies. During London Fashion Weekend don’t forget to collect your entry shield from the Lavazza super heroines for your chance to win an Incredible Lavazza prize.

 

 

Lavazza has a long history of working with internationally acclaimed photographers to produce its limited edition and much sought-after calendar. This year, Spanish fashion photographer Eugenio Recuenco has created a calendar featuring stylish and seductive super heroines who need only the taste of Lavazza coffee to ignite their powers.

 

 

Contact Aarti Bulsara Tel: 0206 535 1376

 

 

M*A*C COSMETICS

M*A*C is proud to be the Official Makeup Sponsor for both New York and London Fashion Weeks. Through our creative presence backstage at the International Collections, our renowned makeup artistry stays visionary, provocative and on the edge. Inspired by our collaborations with designers and influenced by the colours, textures and innovative techniques of our artistry M*A*C continues to help define tomorrow’s style.

 

 

M*A*C Cosmetics, the professional makeup company and makeup brand, expresses its support of the fashion world by supporting makeup artists at over 100 shows during the International Spring/Summer 2008 Collections. M*A*C continues to be at the forefront of trends by working in the trenches with designers, creators and grassroots organisations.

 

 

M*A*C backstage is a relaxing drop-in lounge where friends and associates can gather, catch up on the latest runway news through daily trends reports, watch video playback of the shows and more.

 

 

Contact Ruth Wiles Tel. 0870 034 6858

 

 

MOËT AND CHANDON

To celebrate 10 years with London Fashion Week, Moët & Chandon will be releasing a spectacular “Moët Mirage” that will illuminate the skies over Holland Park and its surrounding areas. Seen from 2 miles around, the spectacle will be a dramatic and unique start to LFW.  The public are invited to enjoy a golden picnic in the gardens of Holland Park, and to watch the spectacle being unveiled in the evening of the 16^th September. 

 

 

 

Simultaneously, the Opera House in the centre of Holland Park, will see a contemporary version of a mid 18^th century golden pleasure garden, playing host to the crème de la crème of the fashion world. The event, to be hosted by Moët & Chandon, Stuart Rose and Hilary Riva, will celebrate the 10^th anniversary between Moët and LFW.

 

 

 

During the week, the Moet VIP room in the catwalk tent will be home to VIPs and press – 100 unique passes designed by Gareth Pugh will be allocated in the lead up to the September LFW.

 

 

 

Contact Alex Field Tel. 0207 245 4213

 

 

MONSOON ACCESSORIZE

Monsoon and Accessorize, who have a long history in ethical fashion, are proud to sponsor Estethica for the first time this season.

 

 

Innovators in ethical trading, (being founding members of the ETI – Ethical Trading Initiative), Monsoon Accessorize pride themselves on their commitment to achieve sustained improvements within all aspects of the supply chain.  Both brands also stock Fairtrade ranges, and Monsoon was the first high street clothing retailer to make Fairtrade Cotton available in all its UK stores.

 

 

The design teams at Monsoon and Accessorize will also be working closely with the co-curators of Estethica to set up a mentoring programme for students who want to work in ethical fashion.  The company has also sponsored the official guide to Estethica, which is published by The Ecologist.

 

 

Peter Simon, Chairman of Monsoon and Accessorize, is excited about the sponsorship:

 

 

“We are proud that we are sponsoring this event where sustainable fashion brands can get maximum exposure.  We have committed to sponsoring the exhibition for two seasons, with other on-going activity planned.”

 

 

Contact Louise Worrell Tel. 020 7313 4103

 

 

OSOYOU.COM

Stylish, fun and connected – OSOYOU.com, is the first ever social shopping network for women – and we are delighted to put our brand at the heart of fashion community, by sponsoring London Fashion Week’s Media Centre.

 

 

As journalists and fashionistas from around the world file stories and catch-up on emails on the latest Apple Mac computers, OSOYOU.com will invite them to chill-out with a cocktail and share some ‘me-tail therapy’ on OSOYOU.com’s ‘virtual high street’.

 

 

‘It will be perfect web accessory for Fashion Week,’ says MD Dawn Bebe, ‘Think Facebook meets Selfridges and you are somewhere close.’

 

 

Contact Hannah Roche at Borkowski Tel. 020 7404 3000

 

 

PHILIPS

Official Garment Care Partner to London Fashion Week – returns this year to present its new pressurised steam generators: GC8261 and GC7230. Providing 10 refreshing stations offering a complimentary ironing service to all exhibitors as they prepare for LFW, Philips will also be present backstage providing an invaluable steaming and ironing service to designers as they prepare for their shows. With Philips, everyone will be Looking Hot Everyday!

 

 

Contact Kate Beness Tel. 0207 878 3195

 

 

RED BULL

This London Fashion week Red Bull is once again bringing its tantalizing treats to the fashion elite as they provide a stylish bar backstage at the main catwalk at the British Fashion Council’s tent.

 

 

Having energized models and designers alike at LFW shows and parties for the past thirteen seasons, this year Red Bull has collaborated with Fashion Fringe winner Gavin Douglas to create this season’s concept and look for the backstage ‘Fashionabull’ bar for the second time this year.

 

 

The bar will offer a variety of delicious blended fresh fruit cocktails and rich smoothies with a Red Bull zing, designed to keep backstage a buzz during the busy week. Created bespoke for LFW and served by mixologist’s in Gavin Douglas designed outfits, options include the ‘Designer Fuel’ consisting of mango blended with Red Bull, pureed strawberry & Blueberries and the ‘Red Head’, Sugar free Red Bull with fresh lime, sweetened ginger and fresh apple juice. Served long over crushed ice.

 

 

Contact Nicola Andreasen Tel. 0207 434 5614

 

 

RENAULT

Renault UK are offering the best seats in the house at London Fashion Week in a stylish, luxurious fleet of top-of-the-range silver Grand Espaces. Models and accredited journalists will be whisked around the capital between catwalk shows, ensuring a welcome moment of rest and relaxation. Renault is delighted to be, once again, the official car of the event and wishes all exhibitors a successful week.

 

 

Contact Mandy Hopkins Tel. 01923 697 545

 

 

TONI&GUY – Official Haircare Sponsor to London Fashion Week.

Toni&Guy is proud to continue its support of British Fashion as ‘Official Haircare Sponsor to LFW’ and ‘Weekend’ for a seventh successful season.

 

 

Highlights for Spring/Summer ’08 include:

A TONI&GUY on-site salon offering a haven for fashion networkers and the perfect pit stop to get a quick style-fix in between shows, or the many events throughout the week.  For the first time, this season TONI&GUY have invited its most celebrated stylists to play host for a day, offering an opportunity for press to sample this CoolBrand’s unique blend of hairdressing, with a complementary cut & blowdry or styling service.

 

 

TONI&GUY’s session teams translating designers’ inspirations into amazing catwalk hair in various shows across the schedule.

 

 

The launch of the exciting, new haircare range Model.Me developed in partnership with leading fashion and music personalities Erin O’Connor, Helena Christensen and Jamelia (watch out for Model.Me in all the best goody bags across the schedule).

 

 

TONI&GUY.TV and TONI&GUY’s award-winning magazines throughout the exhibition.

 

Contact Karen Harper, PR Manager TONI&GUY Tel. 020 7921 9022

TOPSHOP

Topshop has sponsored the New Generation scheme since 2002. Now in its twelfth season, it’s repuation for presenting fresh, new and exciting talent at LFW is as strong as ever.  This season, winners include some of the best young designers around including Marios Schwab, Christopher Kane, Gareth Pugh, Lousie Goldin and Danielle Scutt.  Topshop-sponsored New York label Rodnik, makes it’s debut in London this season and a specially designed Rodnik T-shirt will be available in store and online at TOPSHOP.COM

 

 

An average of 300,000 people visit the flagship store in Oxford Circus over Fashion Week. This season the store delivers a slice of LFW to shoppers, with live streaming from sponsored shows (including live backstage footage); a fashion library & coffee area supported by RD Franks, Eat cafe sampling, a complimentary beauty area with make-up sessions by Shu Uemura and hair consultations from Hersheson’s Blowdry Bar.  Preen and Ann-Sofie Back have also created signature capsule collections for the store, available during the week, alongside Unique’s A/W’07 collection.

 

 

Topshop continues its sponsorship of the Fashion East, one of London‘s most important platforms for burgeoning & innovative talent.  September 2007 also sees more support for previous stars of the scheme such as Jonathan Saunders, Richard Nicoll and Peter Jensen.  The provision of a venue remains, with production for 7 designers including Christopher Kane, Marios Schwab and Todd Lynn.  Topshop will also host a New Gen cafe at the official LFW site.  

 

Contact: Andrew Leahy  0207 927 1514 or Amy Elderton 020 7291 2415

 

*Christopher Kane and Marios Schwab will produce collections for Topshop alongside Unique S/S ’07, available from Oxford Circus and selected stores from 10 Februaury 2007.

 

 

VOGUE.COM

More than 1.2 million VOGUE.COM users watch LFW play out each season, with up-to-the minute catwalk videos, thousands of runway, backstage and party photos, and expert reports. The cream of London’s design talent gets its first taste of fame when discovered by VOGUE.COM and, with daily dedicated trend forecasts, we are the first and last word in fashion, bringing the unique vitality of London’s fashion scene to life for the world.

 

 

Contact Dolly Jones Tel. 020 7499 9080

 

 

WESTFIELD LONDON

Westfield London, the revolutionary retail and lifestyle destination set to change the face of shopping and leisure in the UK, will be awarding catwalk show sponsorship for the second season to Sinha-Stanic in September 2007, alongside new recipients Richard Nicoll and Jens Laugesen, as the inaugural sponsor of the British Fashion Council’s Fashion Forward programme. To celebrate the work of each of the designers, a Westfield London party was hosted in their honour in July.

 

 

Launched in September 2006, BFC Fashion Forward has been designed to support and nurture the UK‘s most promising design talent, who have already established a profile at LFW. The BFC Tent “styled by Westfield London” will continue to receive sponsorship to facilitate improvements to the appearance of the catwalk shows and exhibition venue.

 

Contact: Annette Burke at Halpern Tel. 020 7349 2496

 

 

LE TOUESSROK, MAURITIUS

As a member of “The Leading Hotel of the World” Le Touessrok is a stunning marriage of traditional Mauritian influences and contemporary design set amidst some of the most stunning landscapes within the Indian Ocean.  Whilst the resort has a village atmosphere, rooms feature state-of-the art technology and amenities include a Givenchy Spa and Bernhard Langer designed golf course. Undeniably, it’s fusion of old and new is what makes this heavenly destination so unique. Known as the fashion resort of Mauritius, Le Touessrok is proud to be associated with LFW.

 

 

Le Touessrok is delighted to announce a unique relationship with tour operators Elegant Resorts and airline British Airways. This special unity of luxury brands ensures any holiday maker will receive the most comfortable, easy and unforgettable journey. The offer includes a 12 night stay for the price of 6 on a Bed & Breakfast basis, a complementary upgrade to BA club world and an early booking discount. The offer is available from now until the 10th October and again from the 26th October to the 10th December. To take advantage of this special offer book by the 31st October www.elegantresorts.co.uk

 

 

Contact Jean-Pierre Bosquet Tel. 01752 883 063  

 

 

 

 

– Ends –

 

 

For further information please contact:

Caroline Rush or Caroline Reader on 0207 851 4655

caroline@crushcommunications.co.uk/caroline2@crushcommunications.co.uk