LFW Feb 14: Shao Yen
17-02-2014
A landscape formed entirely of black creates the backdrop of Shao Yen’s highly innovative digital presentation. Creating an environment which draws the spectator into the collection, much like the ceaseless circular motion a ripple moves in, submerging it’s surroundings and taking hold of everything in it’s grips.
Water is a substance of tranquility and peace yet can also be an entity of pain and destruction. Exploring the different dimensions of water Shao Yen combines the solidity of glass beads and metallic PVC with fluid lines cut from delicate silks and intertwining faux furs. The tender curves of a ripple are echoed in the delicate cut of the necklines and the flowing silhouette of the hems. The collection is given an added element of particular femininity with emphasis on the nipped in waistline contrasting with oversized bomber jackets and sport luxe patches.

Crisp silver moon blues and deep sunset reds reflected in tranquil winter waters are recreated to form the main colour palette of Shao Yen’s A/W 14 collection.
A presentation combined with film, Shao Yen takes the work of contemporary art photographer Bill Henson as the reference point. Mastering her trade under the pioneer of fashion film Nick Knight, Laura Faulkner adds Shao Yen to her long list of prestigious collaborators including Kanye West, Victoria Beckham, Daphne Guinness and Alexander McQueen to create the digital film for his presentation this season.
Telling a story of a group of young people caught in a dreamlike state between reality and fantasy and light and dark which serves as the backdrop of his digital presentation for this collection.
The collection was brought to life through the work of set designer Chloe Capeille and Rain Wu and LA based shoe brand Jeffrey Campbell sponsored the wellies used in the presentation.







