Shopcade’s Double Decker Bus Party at LFW
Dotted with clusters of candy-coloured balloons and wrapped in Shopcade’s glossy pink-and-white branding, the Shopcade party bus was unmistakable as it parked opposite Somerset House on the Strand.
Red carpet-style sessions with VIP guests certified the event as the celebrity hangout of the season. Amy Willerton, Radio One’s Sarah Jane-Crawford, Hilary Alexander, Made in Chelsea’s Fran Newman-Young and Ashley James, MTV’s Lilah Parsons, Ella Catliff, celebrity stylist Rebekah Roy, V V Brown, The X-Factor’s Diana Vickers and Jade Ellis, Annaliese Dayes, indie band The Heartbreaks, TV presenters Electra Formosa and Arielle Free as well as top designers, The Rodnik Band – who did a T-shirt collaboration with Shopcade, Black Score, Alexandra Harper and Sarah Angold were all spotted.
A slew of editors from the fashion industry’s most prestigious publications also dropped in to grab a ‘Shopcade Mojito’ in between shows. Press attendees included the likes of Vogue, The Sunday Times Style, The Independent, InStyle, W Magazine, The Untitled Magazine, LOVE, The Telegraph, IDOL, .Cent Magazine, Candid Magazine, Notion, Stylenoir, Hunger, PHOENIX and Disorder, and top bloggers including Liberty London Girl, Disney Roller Girl, La Petite Anglaise, Ms Castro Rides and Natalie Suarez from Natalie Off Duty.
DJ sets from Fake Club, Hoxton Radio’s David Preshaah, Gabby Young of Gabby Young and Other Animals, Josh White, editor-in-chief of Candid Magazine and The Glitter Beats kept the party rocking, while Henry Holland manicures from Elegant Touch and mini makeovers courtesy of the world’s leading backstage makeup company, AOFM Pro ensured the fashion pack were primed to perfection.