London is at the cutting edge of designer talent. As one of the world's greatest fashion capitals it is Internationally renowned for producing some of the top innovative and ground breaking fashion creatives. Profile is where the next generation of real British capability can be discovered.

High street giants Hobbs, Debenhams and Topshop are already onboard and will be scouting for the next big name in fashion for new top store ranging in their respective flagship stores. Both Hobbs and Debenhams will select one designer each and present them with a ‘best designer award'; Hobbs for ladieswear and accessories and Debenhams for menswear. This opportunity to showcase fresh designer talent in front of these huge name retailers is just want makes Profile so unique and exciting.

'We are delighted to be supporting Profile again which is now into its 10th season. Debenhams have been the originators of true designer collections on the high street and our continual support for new and emerging talent demonstrates Debenhams commitment to continual newness and unique collections for our customers.  

We are equally delighted to hear that Profile was so well received in New York.  Congratulations to the designers and we are looking forward to reviewing some premium collections at Profile this season at Fashion Expo.'

Adam Creasey, Divisonal Trading Director, Debenhams

‘Yet again Hobbs is delighted to confirm its ongoing support for Profile. This event has proved to be a resounding success not only to Hobbs but also for the new and emerging designer talent within London. The collaboration of Profile with FashionExpo in November at the Business Design Centre is an excellent match, this is just what London has been waiting for, a trade event showcasing the best of British designers with the best of British manufacturing today.'

Nick Samuel, Hobbs 

The Profile fashion show sees the best line up ever this year with only the finest collections selected to take to the catwalk. Labels such as menswear designer Nico Kubisch, the hand picked winner at NY Profile by leading etailer asos.com and up and coming ladieswear designer Moksa who creates stunning handmade and bespoke pieces will both be showcasing.

Nico Kubisch

A platform for fresh designer talent, the seasons 10^th anniversary for Profile catwalk show promises to offer an outstanding eclectic mix of fashion creatives of today.